CDP Institute

While Google is delaying the deprecation of third-party cookies until mid-2023, let’s take a look at APAC adtech professionals’ views on this new development.

Southeast Asia Super app, Grab, is continuing to boost the capabilities of its advertising offering to support the needs of brands and marketers at scale in a post-cookie world. The Drum finds out more about Grab’s plans as the industry moves towards a privacy-first model.

Click-through rates for behavioural-based push notifications by retail brands hit up to 6.58% on Android phones and campaign conversions jump to 27.13%, MoEngage’s study found.

Media planning and measurement vendor Comscore has announced a partnership with data intelligence platform Retargetly to offer a cookieless targeting solution for major countries in Latin America. The system will use artificial intelligence to place ads in contexts that are similar to Retargetly audiences. Retargetly’s data platform is used by more than 300 brands across the region.

Online marketplace Etsy has signed an agreement to purchase Elo7, a privately held marketplace for handmade items that is one of the top ten ecommerce sites in Brazil. Price is $217 million in cash. Elo7 connects around 1.9 million active buyers with 56,000 active sellers.

Grupo Globo, Latin America’s largest media company, has extended its data management agreement with Palantir Technologies by two years. Palantir unifies data from Globo’s different divisions, helping it to build unified advertising services and better understand customer behaviors.

Consumers in Brazil and India are almost twice as likely to buy based on personalized recommendations than those from the U.S. or UK, according to this Facebook report. Lots more on what customers want.

Ghana has now become the first West African country to conduct a census digitally, using tablets and satellite images to improve the reach of field agents and ensuring the whole population in Ghana is counted on a census night.

Facebook is set to launch “Sabee”, an educational mobile App for Nigerians. The internal Research and Development (R&D) team at Facebook has been working on the app and even conducted a test among Nigerians.

Splitit, the company empowering consumers to use their existing credit to spread payments over time, announced a partnership with tabby, the leading Middle East Buy Now Pay Later (BNPL) provider. tabby is the leading BNPL provider serving the United Arab Emirates and Saudi Arabia, supporting more than 2,000 merchants, including Ikea, SHEIN, Marks and Spencer, adidas, and Toys R Us. tabby will integrate Splitit’s installment payment platform through a white-label solution to allow tabby’s merchants to offer installments on credit cards.

Digital marketing solutions company, Sojern, has extended its partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). Sojern is a leading digital marketing platform built for travel marketers. Powered by AI and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. Sojern will work with more destination marketing organisations to drive traveler demand to the emirate. Sojern provides a range of digital display and social media advertising campaigns. So far, these digital strategies have reached 3 million people and increased Abu Dhabi... Read More >