News - CDP Institute - Page 531

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

Investment will go into marketing and new product offerings.

CDPI Privacy Newsletter

Unredacted documents in a lawsuit showed that corporate executives and engineers knew about and even facilitated the issue by pressuring phone manufacturers into hiding settings to keep them inaccessible to users.

CDPI Privacy Newsletter

Based on trends, they estimate 3 times more records are stolen each year.

CDPI Privacy Newsletter

Apple’s IDFA changes have prompted mobile game marketers to experiment with and increase ad campaigns. Android saw a 120% increase in cost per install (CPI), and iOS increased by 47% CPI, according to Liftoff’s report on the Casual Gaming industry. This, coupled with the impact of the pandemic where many more users were playing and spending money on Casual Games, resulted in a 45.2% increase in CPIs overall in the past year. Playable ads saw the most growth with a 113% rise.

CDPI Privacy Newsletter

Cybersecurity, data breach and compliance are driving privacy software spending, according to TrustArc’s 2021 Global Privacy Benchmark Report. Of the more than 1,600 senior executives and privacy officers surveyed, 82% had a dedicated privacy office, 28% planned to spend $1M or more annually on privacy, and 73% believed their company needed to do more. Nearly half favored using privacy management or GRC software over other alternatives.

CDPI Privacy Newsletter

It’s a bit of a potpourri today, Dear Reader. Here’s a report from 360iResearch that estimates the global CDP market at $1.7 billion in 2021, growing to $5.3 billion by 2026. They offer breakouts by CDP type, enterprise size, vertical, region, and more, although it’s hard to imagine how they’d find that out. Price is $4,207.

CDPI Newsletter

Amplitude calls itself a “digital optimization system”, which could mean almost anything. In fact, they collect customer-level behaviors and product data, and use it to identify opportunities, build personalized messages, and track near- and long-term results. They just added an A/B testing module that draws on the same data, which lets it do much more than standard A/B tests.

CDPI Newsletter

Here’s an effort to save by the planet by discarding old emails, which are wasting resources by taking up storage space. The idea is to put an expiration date on commercial emails, since few people will ever look at them more than a few days after they’re sent. I’m pretty sure they’re serious, although it might be a subtle joke.

CDPI Newsletter

We have a tasty mix of investment news today, Dear Reader. First is pricing of marketing tech, data, and services vendor (and CDP) Zeta Global’s previously-announced IPO, which proposes to raise $250 million for a market cap of $2 billion or so. It’s a fairly modest 5x revenue, which will be around $400 million.

CDPI Newsletter

Tech publisher IDG is being sold by investment firm China Oceanwide Holdings to a private equity investor Blackstone for $1.3 billion. IDG owns tech analyst firm IDC plus publications including CIO, Computerworld, and Tech Hive. It’s a fire-sale price: not much more than China Oceanwide reportedly paid for IDG in 2017 and fraction of IDG’s revenues, which are I’d guess are between $3 billion and $5 billion.

CDPI Newsletter

The virtual event industry is as hot as the publishing industry is not. Hybrid event platform Bizzabo is building on pandemic-driven growth and a $138 million Series E with the acquisition of AI-powered scheduling engine x.ai. They’ll use x.ai’s skills to enrich the experience of event attendees.

CDPI Newsletter

Dentsu Merkle has integrated its Merkury identity resolution with the Salesforce CDP. The connection will enable Salesforce clients to link customer data across channels and to supplement first-party information with Merkle’s third-party data. Merkle announced a similar deal with Adobe Experience Platform in April.

CDPI Newsletter