News

Knak Announces $25 Million Series A for Codeless Campaign Building

November 17, 2021
The photo accompanying this press release for Knak shows a stark, windowless reception area whose sole occupant is a potted plant.  I don’t know what that’s supposed to tell us about their “codeless campaign creation platform”, which makes it easier for marketing automation users to build emails and landing pages.  I do know they just raised a $25 million Series A.  Maybe they can buy that plant a friend.
CDPI Newsletter

Ometria Raises $40 Million for Retail CDP and Marketing

November 16, 2021
Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million.  Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results.  Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.
CDPI Newsletter

Unanimous UK Supreme Court ruling provides big Google win and blocks Safari-tracking consumer class action

November 16, 2021
A longtime, widely-watched suit that claimed Google used a Safari workaround to override iPhone users’ privacy settings, has been decided on appeal in Google’s favor. The suit tried to establish that representative action could be brought in the UK for data protection violation and loss of control for an estimated 4 million users.  But the court determined specific damage/loss must be suffered to claim compensation.
CDPI Privacy Newsletter