September, 2021 - CDP Institute - Page 10

Dates : September 2021

If taking a cooking class from Microsoft sounds a little strange, try wrapping your head around getting restaurant reviews from JPMorgan Chase bank. The financial services giant just bought The Infatuation, a “restaurant discovery platform” whose properties include the once-popular Zagat guide. The intent is apparently to offer new benefits and experiences to credit card customers. Data gathering, ecommerce, and advertising revenue are probably on the menu as well.

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We’re all about integration today, Dear Reader. B2B data company ZoomInfo has purchased data quality and orchestration company RingLead, which will let ZoomInfo create unified profiles that combine a company’s own data with ZoomInfo information. They’re not (yet) building the persistent database that marks a true CDP, but they are certainly providing tools to construct one.

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Newly reborn Yahoo, which emerged Alien-like from the belly of Verizon, has announced new partnerships for its ConnectID cookieless identity solution. Additions include media measurement companies IRI and NCSolutions and CDP mParticle, which will push segments to the Yahoo DSP. Records will be matched against the ConnectID identity graph of 148 million logged-in users, 240 million unique profiles, and over 400 million unique devices.

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Retail messaging platform Wunderkind has integrated with Salesforce Marketing Cloud’s Journey Builder. The relationship will give Salesforce users more precise control over triggered Web and email messages. Wunderkind’s super powers come in part from its purchase of CDP SmarterHQ last November.

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Researchers MarketsandMarkets have issued their latest CDP industry report, which puts 2021 revenue at $3.5 billion and projects growth to $15.3 billion by 2026, a 34.6% annual increase. They include professional services in addition to software and SaaS revenues, their list of CDPs is a bit odd, and I have doubts about their methodology. Still, if you have a spare $5,650, some of their observations seem reasonable.

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Privacy-focused CDP Zeotap has raised $11 million in a second extension to its July 2020 Series C, which now totals $71 million. Like other vendors, Zeotap is taking advantage of a favorable fund-raising environment. Total funding is now $90 million.

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Acquia has agreed to purchase Widen, which offers cloud-native digital asset management and product information management software. The deal extends Acquia’s digital experience platform beyond web content management, which is largely text-focused. As you surely know, Acquia has a marketing cloud that includes the former Agilone CDP.

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The Malaysia Digital Economy Corporation has tied up with eCommerce platform EasyStore to help Malaysian businesses expand into Taiwan. The online sales campaign aims to support at least 800 local businesses to increase their sales by at least 30% and gain significant brand exposure in Taiwan. MDEC and EasyStore are working closely with the Commerce Development Research Institute of Taiwan to offer a kickstarter programme to participating local online businesses to introduce their brands and market their offerings to new market segments in Taiwan.

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Buy now pay later (BNPL) platform in Asia, Atome, has launched Atome+, its in-app loyalty rewards program, in Singapore. Atome allows shoppers to split their purchases into three interest-free installments at different stores. Through Atome+, shoppers will be earning points for purchases made using Atome across online and offline retailers in Singapore. These points can be redeemed against further purchases at selected merchants, including LEGO, Kinohimitsu, PEDRO, and Melissa, or to offset future transactions.

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Carsome Group has bagged US$170 million in Series D2 round of funding, bringing the company’s valuation to US$1.3 billion. This is complemented by new credit facilities of US$30 million, bringing total funds raised to US$200 million. The latest round aims to empower its strategic focus on the growth and expansion of its B2C business, as well as boost its capabilities in strategic investments and mergers and acquisitions.

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The forecast: Next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion. From 2016 to 2019, mobile’s share of retail ecommerce sales in Latin America about doubled from 20.9% to 40.2%.

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Agibank has announced that after 20 years as a financial institution, it has evolved into Agi, a super app ecosystem that distributes Agibank products and services as well as products from other banks. This is the brainchild of Founder and CEO Marciano Testa who evolved the company into one of Brazil’s largest neobanks.

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