September, 2021 - CDP Institute - Page 4

Dates : September 2021

Finally, we have Shopify helping its clients adjust by integrating Yahoo’s cookie-free Connect ID for ad targeting. The deal will let Shopify merchants target (and retarget) ads at individuals across the 3,000-plus publisher domains that support Yahoo’s Connect ID.

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More than half (59%) of the respondents to this Treasure Data martech survey are in IT, which probably explains why they rated security as the most important evaluation consideration (58%), far ahead of cost (38%), scalability (38%), or integration (37%). The group ranked CDP as the top marketing stack technology (68%), although the list of choices didn’t include stalwarts such as email, marketing automation, or CRM. Download for more.

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In the on-going plague that is Facebook, I could mention The New York Times’ report that they are pushing their own propaganda through the News Feed or that the ad industry proposes to “combat” social media hate speech without cutting off the ad spending that funds it. But let’s instead offer a ray of hope: Blackbird.ai has raised $10 million for its platform to quickly detect and respond to social media disinformation campaigns.

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Staying positive, let’s look at alternatives to Big Tech-based online media. One growing channel is retailer-based media networks, which Catalina is nurturing with a bundle of products and services that make them easier for retailers to deploy. Anther is the audio advertising, which iHeartMedia subsidiary Triton Digital is supporting with a marketplace, due early next year, that will aggregate 100 billion monthly impressions across broadcast radio, podcast, and streaming audio.

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Amazon announced plans to roll out the voice shopping experience feature in Hindi language in the South Asian market ahead of the Diwali festival in early November. Only 10% of India’s 1.3 billion people speak English. In recent years, voice search has dramatically surged in India as many new internet users find it difficult to type on virtual keyboards.

CDPI Emerging Markets

The used car market is getting another major infusion of venture capital with one of the faster scaling startups out of India picking up a major round of financing to double down on growth. Cars24 — a site and app that sells users cars and used two-wheeled motorbikes — has raised $450 million, a Series F of $340 million and $110 million in debt. The investment values Cars24 at $1.84 billion post-money, the company said, making it one of the more valuable privately-held used car startups globally.

CDPI Emerging Markets

Bangalore-based fintech Razorpay, which was valued at $3 billion in a financing round in April this year, has courted one more high-profile investor: Salesforce Ventures. Razorpay has received a strategic investment from the venture arm of the American enterprise giant. Razorpay accepts, processes and disburses money online for small businesses and enterprises.

CDPI Emerging Markets

SupplyMe, a new online HORECA (hotels, restaurants and cafes) B2B marketplace has officially launched to connect the F&B supply chain in the UAE to provide a better buying experience for customers. During its beta phase, SupplyMe catered to businesses in the UAE and in the next 12 months, the company aims to extend their presence in other GCC countries, with their priority being Kingdom of Saudi Arabia.

CDPI Emerging Markets

For National Coding Week in Australia, Elsa Gonzalez, Senior Solution Architect at Cheetah Digital discusses why it’s important for organisations to shift their mindset from ‘tech being a predominantly male industry’ to it being about ‘people who enjoy solving problems’.

CDPI Emerging Markets

The series of lockdowns that ensued has disrupted business operations, putting tremendous pressure on such vital services as customer engagement.

CDPI Emerging Markets

Beyond the campaigns and virtue signalling, there is an opportunity in corporate Australia to create more diverse and inclusive customer experiences, but it must start in the boardroom.

CDPI Emerging Markets

With choice in the marketplace growing exponentially, organisations must be prepared to pivot their approach when it comes to engaging with customers and employees.

CDPI Emerging Markets