January, 2022 - CDP Institute - Page 5

Dates : January 2022

Broadcast Audience Research Council (BARC) India is set to resume its Television Rating Points (TRP) for news channels after over a year. This comes after the Ministry of Information and Broadcasting asked it last week to release the ratings for the news genre with immediate effect.

CDPI Emerging Markets

Salesforce believes in having flexible, connected, and highly-personalised shopping experiences. Utilising their existing and new technology, they will endeavour to provide a gateway for organisations looking to scale up their cloud systems with the latest commerce technology.

CDPI Emerging Markets

According to a new report by Deloitte, the APAC region is set to enter the ‘golden age’ of digital trade over the next three years. This evolution is due to the dynamic nature of cross-border e-commerce, a consumer trend towards digital lifestyles, the development of digital infrastructure, and regional cooperation.

CDPI Emerging Markets

Twitter and Snapchat have voiced privacy concerns over proposed laws that would force Australians to verify their age on many popular websites. Such legislation would effectively require technology companies to keep users’ IDs and contact information.

CDPI Emerging Markets

Forrester published “Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021” report to explore the CDP vendor landscape in Asia Pacific.

CDPI Emerging Markets

Carousell Media Group has rolled out Connect, a recommerce programmatic buying platform that deploys DSP adtech, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s monthly users across Southeast Asia, Taiwan and Hong Kong. Carousell Media Group is the advertising arm of Carousell Group that comprises Carousell, Mudah.my, ChoTot, OneKyat and Ox Street.

CDPI Emerging Markets

The region is catching up from a low base, and quickly: investment since 2015 has grown over ten-fold, speedier than in Asia, Europe or the United States. Latin America’s banking sector is the most profitable in the world, with an estimated return on equity of 13-15%, much higher than in most developed regions.

CDPI Emerging Markets

Brazilian instant payment system Pix ended 2021 having powered more than 8 billion transactions, according to statistics from the country’s Central Bank. This is quite an impressive figure for an offering only launched in November 2020 and goes to show how ubiquitous Pix has become in the country. Additionally, Brazil’s Superintendence of Private Insurance (Susep) is working on open insurance plans, which means that insurtech could be the next sector to benefit from regulatory tailwinds.

CDPI Emerging Markets

We have something for everyone today, Dear Reader. For those who still doubt that retail media is a Big Thing, customer data agency dunnhumby announced an “end-to-end retail media platform”. The new offering will make it easy for retailers to monetize their customer data without having to develop the underlying systems from scratch. Appearance of packaged products is a normal stage in market development, indicating a concept has been well enough defined for developers to understand common requirements.

CDPI Newsletter

If you’re fascinated by martech investment, or money in general, you’ll be interested that sales enablement platform Highspot has raised a $248 million Series F, bringing total funding to $648 million. Highspot helps salespeople to deliver appropriate content to their prospects. There’s plenty of AI mixed in, if that piques your interest.

CDPI Newsletter

Or maybe you’re just worried about the collapse of civilization in general. Our friends at Edelman will scratch that itch with news that trust levels in major institutions are lower than ever. “Government and media feed cycle of division and disinformation for votes and clicks,” says Edelman, leaving “NGOs and business pressured to take on societal problems beyond their abilities.” Have a great day!

CDPI Newsletter

In today’s edition of Big Tech Behaving Badly, new filings in a multi-state anti-trust lawsuit show Google gamed its ad auctions to underpay publishers and overcharge advertisers. The dispute seems less about what they did than whether it was illegal.

CDPI Newsletter