June, 2022 - CDP Institute - Page 5

Dates : June 2022

Consumer advocate CHOICE has revealed that three of Australia’s largest retailers – Kmart, Bunnings and The Good Guys are using facial recognition technology in their stores, often without shoppers realising that they are being surveilled and their biometric information stored, raising concerns among privacy experts.

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CARSOME Group, which operates a South-east Asian used-car online marketplace, is delaying its dual listing plans in Singapore and the US on concerns that deteriorating macroeconomic conditions could dent its valuation, according to people with knowledge of the matter. Malaysia’s most valuable technology startup has halted work on the planned offerings that were set for this year, the people said.

CDPI Emerging Markets

Grab Singapore, a leading superapp in Southeast Asia, announced that it has bought and relaunched Singapore’s food site HungryGoWhere and its accompanying social media channels. The revamped HungryGoWhere brand aims to address the growing interest of diners to reconnect with its local food scene in much deeper ways.

CDPI Emerging Markets

I have a pile of personalization surveys for you today, Dear Reader. But the most intriguing study in the queue is this one from CX tech vendor TELUS International, which finds that companies are using fewer CX systems. Specifically, 50% of companies are now trying to reduce the number of CX vendors, compared with 44% two years ago and 27% five years ago. Suites still win, it seems.

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There’s less surprise in the personalization surveys, which consistently show that consumers want personalized treatment but still care about privacy. Twililo’s State of Personalization 2022 reports increases 62% of consumers will be less loyal to brands that fail to deliver a personalized experience, up from 45% in 2021. But 65% worry data is being collected without their permission and just 40% trust brands to use it responsibly. On the bright side, 63% are okay with personalization so long as it’s based on data a brand has collected rather than purchased.

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Cheetah Digital says the most consumers find location-based ads from companies they don’t know to be creepy (67%), beating our ads related to something they said near a smart device (63%). Movable Ink finds 51% of consumers are more likely to trust a brand that sends them personalized communications and over half will provide personal data in exchange. MoEngage reports dynamic personalization and auto-triggered emails greatly out perform non-personalized emails, and gives details by region and industry. OneScreen says 79% of consumers feel personally targeted ads show a brand understands... Read More >

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Let’s grab some virtue today, Dear Reader. DoubleVerify has teamed with Scope3 to measure the carbon impact of advertising campaigns, based on the electricity used to power the servers that run them. The metric isn’t ready yet, but will be integrated with other DoubleVerify reporting when it is.

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Are you concerned about bias in AI systems and adtech? IBM is leading the charge against that with a free Advertising Tookit for AI Fairness 360, which contains 75 fairness metrics and 13 algorithms to identify and mitigate biases. They’ve also created an Advertising Fairness Pledge and signed up companies including Delta Air Line, WPP, Mindshare, and industry groups.

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I’d hate to think that any company did the right thing just to curry favor with consumers. This report from research company GfK should help prevent that by showing that “purpose ads” are actually less likely to grab viewers’ attention than non-purpose ads, by a margin of 74% vs 65%. GfK doesn’t advise against purpose advertising but does call for patience in waiting for results.

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The anti-disinformation code to protect against false information has been released by the EU Commission. It is designed to protect against the social media and search engine algorithms that amplify click-bait messaging and proliferate false beliefs. Hopes were high this EU rule would force Facebook, Google, Microsoft and others to rein in the dangerous practice, but NewsGuard, which researches veracity of sites, and other privacy advocates fear that compliance is optional. The concern is many companies can’t be trusted to place the public good over their own profit. NewsGuard noted that so far Microsoft is the only major player that has committed to the measure.

CDPI Privacy Newsletter

The Markup found that one-third of Newsweek’s Top 100 hospitals let Meta’s Pixel tracking tool collect patient data on their web sites, likely violating HIPAA privacy protection of medical data. Tracked clicks of doctor appointment scheduling shared doctors’ names, service search information, drop-down selects and patient identifiers.

CDPI Privacy Newsletter

Canada’s government introduced the Digital Charter Implementation Act, a multipronged law intended to give individuals more control over how data is used, provide strict rules on use of AI, and boost enforcement of violations. Critics note it doesn’t limit user data collection, other than for minors. The law would, however, provide Canada’s Privacy Commissioner with broader powers to stop a company’s data collecting, and issue large fines for non-compliance, so hopefully it can be strengthened on its way to passage.

CDPI Privacy Newsletter