News

Archive for June, 2022

Dates : June 2022

Apple under investigation in Germany for privacy setting that may favor Apple over others

June 21, 2022
Apple, which has been held up as a company leading the way in privacy transparency, is being questioned again about whether its efforts also rig the system in its own favor by limiting information access to outside developers. In this case, Germany’s competition regulator, Bundeskartellamt, is looking into whether a recently added privacy setting that requires developers to get user consent to access “Identifier for Advertisers” on an app-by-app basis gives Apple unfair advantage, since it can access information directly as first-party data.
CDPI Privacy Newsletter

Children’s Privacy: Momentum building in US for more kids’ privacy protection and to curtail hooking them on apps

June 21, 2022
The California Age-Appropriate Design Code bill, modeled on the UK’s AADC, and the state’s Social Media Duty Not to Addict Act passed the State House unanimously and are headed to the State Senate. On the federal level, The Kids Online Safety Act (KOSA), which would require companies to create tools for parents to monitor or curtail screen time, and two more bills, the Children and Teens’ Online Privacy Protection Act and the Protecting the Information of our Vulnerable Children and Youth Act look to broaden protections covered by COPPA.  While... Read More >
CDPI Privacy Newsletter

Publicis Adds Off-Site Ads to Retail Media Campaigns

June 17, 2022
New privacy rules may have stifled some data collection, but data sharing is more popular than ever.  Publicis Groupe just launched a self-serve retail media platform that combines on-site ad serving, off-site and in-store ad placements, and results measurement based on sales.  It’s a collaboration between ecommerce ad platform CitriusAd and Publicis’ Epsilon agency, whose CORE ID individual identifiers tie it all together.
CDPI Newsletter

AdQuick and LiveRamp Target Outdoor Ads with First-Party Data

June 17, 2022
Out-of-home ad platform AdQuick is partnering with LiveRamp to target physical and digital out-of-home ads based on first-party data.  The targeting is at the group level: marketers send anonymized first-party audience lists to AdQuick, which uses LiveRamp’s identity graph to find locations where the same people or look-alike audiences are most likely to be found.  Sales data can also be added to the mix to measure results.
CDPI Newsletter

Nielsen Promises to Measure Campaign Results, Eventually

June 17, 2022
If you think you spotted a trend of connecting ads with sales results, you’re right.  Nielsen is headed in the same direction with its Nielsen ONE Alpha cross-platform measurement solution, which will combine details on ad campaign reach, frequency, and audience characteristics with the advertiser’s sales data.  At least, that’s the plan: the features won’t be available in real life until next year at the earliest.
CDPI Newsletter