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Archive for August, 2022

Dates : August 2022

IT’S THE LAW (08/09/2022)

August 9, 2022
“Forget about it!” That’s pretty much the message from India’s government, which just nixed passing its Personal Data Protection Bill by withdrawing the bill this week without apology or explanation. Thus, the world’s largest democracy has opted to deny more than 1 billion people protection of this critical human right. Of course, this is the same government that recently saw fit to antagonize VPNs and cloud services operating there by establishing rights for aggressive collection of data at the whim of law enforcement or other officials.
CDPI Privacy Newsletter

Cybercrime thriving, growing, and expected to hit $10T by 2025

August 9, 2022
The Cost of a Data Breach report from Black Kite looks at the financial and reputational damage caused by 2,400 cyber incidents that took place globally between 2017-2022 and can help companies understand where vulnerabilities have been to date and where things are trending. Clearly, companies need to act to protect themselves as cybercrime costs grows exponentially – up from $7 trillion in 2015 and expected to hit $10 trillion in the next three years. The report also compares attack methods and cybercrime’s impact on individual sectors.
CDPI Privacy Newsletter

Children’s Privacy: Who’s tracking our kids & are they safer for it?

August 9, 2022
School children are being monitored online as never before, particularly following the mass increase in remote engagement that occurred because of COVID and due to new concerns about the student mental health and on-site  physical safety. A report from the Center for Democracy & Technology (CDT) found student monitoring nearly ubiquitous, but also with minimal use training and a lack of safeguards against bias. Findings included: 1) monitoring is used more for discipline than safety; 2) teachers often lack training; 3) monitored students are at increased risk for encounters with... Read More >
CDPI Privacy Newsletter

Trackable Ads Earn 2.7x Higher eCPM Than Non-Trackable Ads: Pubmatic Report

August 8, 2022
When Apple started to enforce its Application Tracking Transparency (ATT) rules for iPhone in April 2021, no one knew how many users would share their IDFA device ID when given an explicit choice.  More than one year later, Pubmatic reports the rate is about 30% for iOS 14.5 and higher, compared with 55% for earlier iOS versions.  One secondary result is that impressions with IDFA present earn a cost per thousand (eCPM) that’s 2.7x higher than impressions without an IDFA.
CDPI Newsletter

CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022
CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.
CDPI Newsletter

Marketing and IT Leaders Disagree on Web Site Management: Pantheon Survey

August 5, 2022
One of the more reliable quirks of survey research is whoever answers the questions always thinks they’re in charge.  Sure enough, this Pantheon survey found 84% of marketers and 87% of IT leaders said they’re the decision-makers for the company web site.  The two groups had different priorities but did agree on finger pointing: both said poor collaboration and lack of agility hinder digital marketing efforts.
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