March, 2023 - CDP Institute - Page 5

Dates : March 2023

The growth of Oracle’s cloud business (Oracle Cloud Infrastructure OCI) in India is clocking a rate almost double that of its global growth. The cloud consumption for OCI grew 125% in India in the first half of the fiscal year 2023, compared to the corresponding half year last fiscal.

CDPI Emerging Markets

The network is designed to help Australian businesses optimize the use of AI and to practice in a responsible way. The program will include best practice guidance, tools and learning modules centred around six core pillars: Law, Standards, Principles, Governance, Leadership and Technology.

CDPI Emerging Markets

Attentive, the SMS-first commerce platform, works with more than 8,000 brands to drive more than $15 billion in hyper-personalized programs globally. The move into Australia is intended to present an opportunity for marketers to leverage the Attentive platform and engage customers through conversational commerce.

CDPI Emerging Markets

Adobe is running its Summit conference this week, which means lots of product announcements. Real-Time CDP has its share, including customer segments created by generative AI and various types of integrations with Merkle, Epsilon, LiveRamp, Adobe Commerce, Marketo Engage, Amazon Ads, and TikTok. They also announced general availability of Privacy and Security Shield, a package of privacy features including HIPAA support.

CDPI Newsletter

Did someone mention HIPAA? Treasure Data just announced they’ve added full HIPAA compliance to all their products. Obviously they’re not the first or only CDP to do this, but maybe you’re keeping score.

CDPI Newsletter

We’ve recently written quite a bit about ad verification in different channels, so I was going to skip news that DoubleVerify and Integral Ad Science are offering ad viewability and fraud protection on Netflix. But the industry was super-excited when Netflix started accepting ads a few months back, so maybe you’ll care about this as well.

CDPI Newsletter

Epsilon has launched a new Digital CDP, a SaaS-based product that enables users to launch digital ad campaigns through Epsilon’s PeopleCloud and third-party social media and display ad platforms. The system lets marketers enrich their first-party customer profiles with external information on demographics, lifestyle, transactions, and web browsing behavior.

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Customer satisfaction is the top metric for customer success, according to this IDC study for Twilio. Yet just 33% reported fully interoperable data and communication tools. CDPs are high on the list of solutions, with 34% expecting to have a CDP within two years, a figure that’s higher than CRM (26%) but lower than marketing tools (50%), communication software (50%) or customer support software (46%).

CDPI Newsletter

This Sprinklr report paints an even more dismal picture of the state of customer data, with just 22% of customer service leaders saying their organization has unified it completely. Nearly two-thirds (64%) plan to invest in customer data management and in AI, although 60% report that AI solutions have so far not been as effective as hoped.

CDPI Newsletter

A Dutch court has ruled against Facebook in a suit brought by the advocacy group, Data Privacy Foundation (DPF) and the not-for-profit consumer group, Consumentenbond. They allege the company’s Irish subsidiary processed local user data without consent. Additionally, data was found to have been sold to third parties without consumers’ knowledge.

CDPI Privacy Newsletter

A Brooklyn resident charged in a class action that Amazon’s New York City Amazon Go stores collected biometric data of customers without sufficient notification, which puts the company in violation of New York’s 2021 Biometric Identifier Information (BII) Law. The law, which came into effect in January 2022, requires companies to notify store customers of scanning or other electronic data collection via prominent in-store signage. Amazon Go stores, which established a track-in-store-pay-later shopping model, had, according to the suit, failed to sufficiently comply.

CDPI Privacy Newsletter

By unanimous votes in the State House and Senate, Iowa is poised to pass the 6th US state privacy bill, though Consumer Reports and other consumer advocates are urging Iowa’s governor not to sign the Consumer Privacy Act (aka Senate File 262) into law. Concerns are that while the bill seemingly includes key consumer safeguards such as the right to know information companies have collected and the right to have information deleted, the verbiage in the law serves to weaken the protections provided to consumers and strongly favors business.

CDPI Privacy Newsletter