News

Future Loyalty Programs will Lean Into Emotion: Antavo

January 24, 2024
More than 50% of companies planning to launch loyalty programs in the next two years will base them on emotion rather than rationality, according to loyalty cloud Antavo based on a survey of 600 corporate respondents and analysis of more than 30.5 million member actions on the Antavo platform. Over 80% thought that their existing programs were helpful during the economic turndown. Nevertheless, nine out of ten expect to refurbish their programs in the coming year.
CDPI Newsletter

Thousands of companies monitor you for Facebook & feed them your stats

January 23, 2024
Good if you said yes above, since Consumer Reports found as many as 7,000 companies, including LiveRamp, Acxiom, Epsilon, Home Depot and Amazon, are monitoring activities of individual Facebook users.  This to help Meta understand what you do when you’re not on the their platform – and to enable them to target you with ads. Out of more than 700 participants who volunteered to have their data looked at, on average each had their data sent to Facebook by more than 2,200 companies.
CDPI Privacy Newsletter

Need for privacy expertise way up, but budgets headed down in 2024

January 23, 2024
ISACA, a global association focused on security, governance, risk and privacy education surveyed more than 1,300 data privacy professionals on how their company was handling staffing and support for privacy. Key findings were that demand for technical roles is likely to increase, board prioritization of privacy is expected to hold steady, though more than half surveyed expected privacy budgets to decrease this year. Also consistent with last year is expert-level privacy professionals are the most difficult to hire.
CDPI Privacy Newsletter

Children’s Privacy: Too big to care, Meta?

January 23, 2024
Meta’s big. Kids are small, powerless, and okay to take advantage of, seems to be a foundational way of thinking at Meta from CEO Mark Zuckerberg at the top down through the ranks if new reports are to be believed. Redacted historical documents just unsealed in a New Mexico lawsuit showed that young users were being marketed to intentionally and inappropriately – and, much worse, that people at Meta knew there was a massive volume of sexually explicit content being shared between adults and young people, but repeated warnings and... Read More >
CDPI Privacy Newsletter