CDP CustomerLabs Adds No-Code Integration Builder September 30, 2020 Small business CDP CustomerLabs also has integration news: a no-code data connection tool called CDP Sources. What more can I say? CDPI Newsletter
Social Native Acquires Olapic to Expand User-Generated Content Services September 30, 2020 Social Native applies advanced analytics to match brands with social media content creators. They just bought Olapic, which helps brands source user-generated visual content. The combined firm will apply Social Native’s analytics to Olapic’s content collection. Makes sense. CDPI Newsletter
Google Proposes Cookie-Free Approach to Programmatic Ad Targeting September 29, 2020 Google has posted its latest proposal for privacy-safe programmatic ad targeting, called DOVEKEY, for discussion on GitHub. To preserve privacy, bids are made against anonymous interest group IDs rather than specific individuals. Work is shared between the browser and a trusted third-party server so there’s no need to trust Google to run the auctions itself. See the GitHub article and this DigiDay piece for details. CDPI Newsletter
Microsoft and Verizon Adopt IAS for Brand Safety September 29, 2020 Microsoft will rely on Integral Ad Science to block inappropriate content across Microsoft Web sites including MSN, Outlook.com, and Microsoft Edge. It’s IAS’s second big win in a week, following news that Verizon Media will use IAS to promote brand safety and improve contextual targeting. Brand safety is an increasing concern among advertisers. CDPI Newsletter
Consumers Prefer Effective Service Over Recognition: CCW Digital Report September 29, 2020 In our on-going campaign to convince you that consumers care more about convenience than personalization, here’s a study for CallMiner by CCW Digital. They found the most important attributes of customer service are accurate information and resolution (42%) and speed and efficiency (33%). Proving they know you was dead last at 2%. Lots more here if you want to know what consumers say makes a good experience. CDPI Newsletter
Google Launches Tables for No-Code Development September 28, 2020 I’ve been kind of hoping that a citizen newsletter editor would take over some of my work here, but so far, no luck. Citizen developers are getting more support from Google, which has just released an Airtable-like system named, um, Tables. It lets non-programmers define processes, share data, and do other stuff that used to require a highly trained professional. CDPI Newsletter
Consumers and Brands Dive Into Immersive Content September 28, 2020 There are probably cool tools that let citizens create 3D, augmented reality, virtual reality, and other types of “immersive” content. Maybe Snapchat filters qualify. However it’s created, this Accenture survey finds that 61% of consumers say they’re more likely to buy from brands that offer immersive content and 64% of leading consumer brands are starting to build it. One dark cloud: 57% of consumers are concerned about how immersive tech uses their personal data. CDPI Newsletter
Quotient Targets In-Store Digital Ads Based on Individual Data September 28, 2020 Everyone’s favorite example of spooky personalization is Minority Report, and particularly the mall scene where advertising posters talk to specific individuals. I though that had finally happened when I saw that Quotient was offering in-store digital ads targeted with “proprietary shopper intent data and exclusive shopper purchase data”. But it turns out they’re just analyzing that data and then targeting locations that are most likely to attract particular audiences, not individuals. So at least one dystopian nightmare hasn’t come true in 2020. Yet. CDPI Newsletter
CDP CrossEngage Raises $7.6 Million and Merges with GPredictive September 25, 2020 CDP CrossEngage is merging with predictive analytics vendor GPredictive, in a deal that also adds €6.5 million ($7.6 million) in new venture funding. The combined firms will operate under the CrossEngage brand although both products will still be sold separately and top managers from both firms will remain at the company. CDPI Newsletter
AirShip Acquires ReplyBuy for SMS Dialogs and Commerce September 25, 2020 Messaging company Airship has acquired ReplyBuy, which enables two-way conversations and payments over SMS. Airship plans to add commerce capabilities to all its channels. Perhaps you’ve heard that ecommerce has grown rapidly this year. CDPI Newsletter
Amobee and Lotame Partner for Social Audience Activation September 25, 2020 Third-party cookies may be vanishing but Lotame still sells third-party data enrichment. They’ve just partnered with ad platform Amobee, which has its own identity graph, to target Lotame audience segments on major social platforms. CDPI Newsletter
Two-Thirds of Marketing Organizations Are Centralized: Gartner Survey September 24, 2020 Our friends at Gartner have their own new survey, this time about marketing organizations. Two-third of companies said they have a fully or mostly centralized marketing organization; 49% have shared services groups; and a growing fraction (now 27%) have a functional organization, compared with industry (20%), brand (19%), channel (20%) or geographic (14%) organizations. Oh, and companies use agile project management are more effective at everything. CDPI Newsletter