CDP Institute

Today, Urban Airship announced that in less than one year of availability more than 75 companies have adopted its mobile intelligence solutions for open, user-level data accessible to any business system. Businesses like Caesars Entertainment Corp., the Cleveland Cavaliers, Paddy Power and the Sacramento Kings are using Urban Airship Connect and Urban Airship Insight to improve their understanding of customer journeys and power differentiated real-time experiences across channels and business systems.

Swrve, the leading mobile marketing cloud solution, has introduced updates to its Conversations feature to deliver businesses a communication platform specifically tailored for mobile audiences.

PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced it has secured a strategic investment from Alibaba Group, the world’s largest online and mobile commerce company. The minority investment from Alibaba Group will help PlaceIQ scale its operations in order to meet accelerating market demand for its technology.

MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected. To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing where customers live and shop.

Marketers may think they are the main drivers behind business intelligence projects, but they really rank well behind operations, executive management, finance and even sales. So says the latest Wisdom of Crowds® Business Intelligence Market Study from Dresner Advisory Services.

Leading big data, marketing services and analytics provider Infogroup, announced today that its business and consumer data will be digitally available in Adobe Audience Manager, the industry’s leading data management platform (DMP), which consolidates audience information from all available sources via its Audience Marketplace. …

For the first time ever, businesses can now directly attribute sales pipeline, lead generation, and revenue to content. Curata CMP (Content Marketing Platform), developed by alumni from Google, Microsoft, Yale, and MIT, enables marketers to plan, manage, and measure content’s impact throughout the marketing and sales funnel—all the way to the exact revenue generated by a piece of content.

Trying to determine a person’s digital “identity” over time across devices is the mission of the moment. Every ad tech and mar tech platform, as well as data providers and aspirant start-ups, confuse prospects and customers alike with multi-syllabic descriptions of their deterministic and probabilistic approaches to truth.

LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of LiveRamp IdentityLink. The solution will unify siloed data across offline and digital channels to power an omnichannel view of the consumer and expand the ability to execute people-based marketing initiatives by onboarding data across the digital ecosystem….

mParticle, the multi-screen customer data platform, today announced that it has closed a Series B funding round of $17.5M led by new investor Bain Capital Ventures along with existing investor Social Capital. The company, on track to hit 4x its 2015 revenues in 2016, also announced the hiring of new sales leadership and the availability of new APIs to enable brands to do more with their data in the mobile era….

The 2016 Marketing Maturity Benchmark Report is an annualreport conducted by LeadMD that uses data to deliver abaseline for marketing automation best practices. Each year,LeadMD benchmarks over 2,000 companies, all of which are either preparing for marketing automation or are at stages ofmaturity with their chosen platform.,,,

Research from network management software maker Ipswitch shows that over three quarters (78%) of IT professionals are struggling with assessing the full extent of the challenges and threats of deploying intelligent systems themselves, and managing the impact of broader intelligent technology use across their industries and customer bases….