News

SessionM Acquires LoyalTree for Closer Integration with Point-of-Sale

December 8, 2016
Mobile-first marketing automation and loyalty platform SessionM has acquired LoyalTree, which provides integrated point-of-sale marketing software.  The prize is LoyalTree’s API, which will let SessionM deliver its omnichannel campaigns through point-of-sale systems from NCR, Oracle, POSitouch, and others.  Data will also flow back to SessionM to enrich its customer profiles and link marketing campaigns with in-store purchases. 
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Criteo Automates Creation of Contextually-Optimized Personalized Ads

December 7, 2016
If having execution systems that can use improved customer data is one big obstacle to making CDPs valuable, another is being able to actually generate enough different content versions to take advantage of all that precise targeting. Criteo is stepping into that gap, at least for digital advertising, with an ad creation technology that automatically generates contextually-optimized personalized ads tailored to users’ real-time shopping behavior. The company says its tests showed up to 15% higher sales. Note that “up to”.
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Shocker! IT Departments’ Highest Priority Isn’t Marketing

December 5, 2016
Marketers may think that they and their systems are the center of the business universe but the rest of the world doesn’t necessarily agree. When Computerworld asked IT managers to describe their single most important technology project, marketing technology ranked a dismal 20th of 28 categories. The list was headed by security, legacy system modernization and on-premise software. Slightly better news is that “customer satisfaction/experience” ranked just behind productivity and security as the project goal. But it’s a safe bet that IT defines customer experience as more than better marketing.
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Another Shocker! Most Consumers Prefer Chatbots to Live Customer Service Agents

December 5, 2016
In fact, 38% prefer cleaning toilets to contacting customer service, according to this survey from contact center vendor Aspect. Ouch! Aspect found that 71% would rather solve problems without talking to a live agent, although they want a live agent available if they need oneBusiness. Buried on the last page but relevant to Customer Data Platforms: 80% expect company agents, whether humans or robots, to have every previous interaction available when they reach out for service.
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Not At All Shocking! CDPs Need Persistent Data

December 5, 2016
What, did you think this was the National Enquirer? You won’t be surprised to learn that Customer Data Platforms need to store data, since it’s part of the definition. But choosing what to store or not to store isn’t so simple. This post from the CDP Institute blog offers some advice and is illustrated with Salvador Dali’s cool “melting watch” picture, which you may recall is named “The Persistence of Memory”.
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Manthan’s Customer360 Adds Smarter Targeting and Better Security

December 2, 2016
Manthan bills itself as “the global leader in analytics and big data”, which may come as a surprise to a few folks like IBM and SAS. And its current announcement of tighter integration with the NCR AMS offer management solution, isn’t exactly earth shattering. But Manthan does create a unified customer view to support its advanced analytics, and machine-learning-based recommendations. So it’s definitely relevant to customer data platform issues if you’re in retail.
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