News - CDP Institute - Page 361

The foundations, the flourishing ecosystem, opportunities ahead. Fast growing technology companies are playing more important role in Latin America´s Economy.

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Accenture (NYSE: ACN) today announced its intent to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions in Brazil. Experity helps businesses build greater efficiencies and agility in commerce, marketing, content and data through leading cloud-based technologies. Accelerated by the pandemic, Brazil’s e-commerce spending has reached historic levels – nearly $10 billion in the first six months of the year – pushing brands to rapidly reimagine their commerce experience.

CDPI Emerging Markets

Initially set up in 2016 as an innovation hub, Ventures Park has seen its community of active users nearly double from just over 100 in early 2021 to almost 200. In response to the recent surge in fundraising, tech activity, and uptake of remote freelance jobs in Nigeria, Ventures Park has now unveiled a new campus, in Abuja, Nigeria’s capital, to provide greater support to tech enthusiasts and entrepreneurs in the Africa’s most populous country.

CDPI Emerging Markets

International Business Machines Corp. won hybrid cloud deals with a number of Africa’s largest banks including South Africa’s Nedbank and Morocco’s Attijariwafa Bank. The U.S. tech giant is working with as many as six banks on the continent spanning from Mozambique to Nigeria. The deals will allow its African banking clients to store their information with some of it held internally in what’s known as private cloud and other data stored in public clouds.

CDPI Emerging Markets

Kenyan startup Teleeza has developed a mobile content aggregation and advertising platform that utilises a smartphone’s lockscreen. Launched earlier this year, Teleeza allows users to easily and conveniently access customised content on their lockscreen, and has already onboarded over 55 local, regional and international publishers.

CDPI Emerging Markets

We have lots to discuss today, Dear Reader. First, digital experience platform Optimizely (bought last year by Episerver, which then took its name) has launched a new set of unified insights and data services to meld its collection of acquired products. The data foundation is the Zaius CDP, which Optimizely bought this past March.

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Next, a particularly interesting survey from Acxiom about identity solutions. Just 19% of respondents said their companies have implemented a third-party cookie replacement plan and only 34% have a plan in place. Even fewer have mature plans for master identities across martech and adtech. First party data and CDPs are the most important components of their expected solutions. Lots more here.

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Finally, let’s pay some rare attention to small business marketers. Roku has launched an app that lets merchants buy streaming TV ads through Shopify. UZE has created a self-service platform that lets small advertisers place ads on vehicle-mounted digital displays across Germany, France, Belgium, Switzerland, and Austria. And all-in-one digital marketing platform Sendinblue has become aller-in-one and indulged its fetish for odd company names by purchasing Chatra (messaging), Metrilo (ecommerce analytics), and PushOwl (web push).

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Holy Grail or Great White Whale? Either way, lots of people are chasing fully automated marketing campaigns. Oracle just joined the quest with Fusion Marketing, which automates some functions and guides marketers through manual steps for others. The most automated bits include B2B advertising audience generation, reference story selection, company-specific microsites with auto-selected case histories, and AI-powered lead qualification and distribution.

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Adobe is also pressing for increased automation, and just proudly announced that over 80% of Experience Cloud customers are using at least one AI-powered feature. Huzzah. The latest additions to their AI menagerie are automated marketing mix modeling and marketing spend optimization based on estimates of the incremental impact of specific marketing touchpoints.

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Our friends at D4t4 Solutions have their own automation news: they’ve added nearly 100 new preconfigured marketing signals to their Celebrus CDP. The new signals will combine behaviors with historical data to flag customers most likely to convert. They’re tailored to travel and hospitality, telecommunications, and healthcare industries. Celebrus already had similar signals for banking and insurance.

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The U.S. Federal Trade Commission (FTC) announced that health apps & devices that collect personal health information must notify consumers if their data is breached. The FTC specifically identified fertility data, fitness and blood glucose data as having been inadequately managed in the past.

CDPI Privacy Newsletter