CDP Institute

The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.

Retailers are embracing AI to improve loyalty and CX. This Amperity report reveals the issues they’re facing and suggests paths forward.

The CDP build vs. buy debate can be very nuanced. Amperity explores how AI impacts the conversation.

Amperity is proud to introduce Chuck Data!

See how leading brands are turning complex customer data into business-ready insights.

In the current CX era, legacy methods for understanding audiences are falling short. Redpoint Global explains how to keep up with customer expectations for omnichannel engagement.

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

Treasure Data CDP is built for enterprise scale and powered by AI, helping boost revenue, reduce costs, and build trust. Read on to learn more.

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.

Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.