Personalized Customer Experience Means Going Beyond the Surface
What does good personalized customer experience (CX) look like?
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Articles Tagged 'Single Customer View'
How to identify products for replenishment campaigns built in a CDP
The future is hard to predict, particularly when it comes to your customers' next purchase.
Why Frictionless Customer Experience Requires Agility and Speed
Consumers have spoken: Frictionless customer experience is table stakes for superior CX.
4 reasons why you should start using customer profiles to enhance experiences
Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification
In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
Brands Must Recognize the Customer Experience Gap to Close it
How big is the customer experience gap?
Everything you need to know about the crumbling third-party cookie
You've probably heard the news by now, the third-party cookie is on the way out.
Defining an insight-led personalization roadmap with mature customer data
Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.
Master Omnichannel Journey Orchestration, Not Campaign Management
It's time to focus on omnichannel journey orchestration instead of campaign management.
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions
Complete buyer profiles at the account, buying center and contact level are critical.
How relevant is omnichannel really? It’s about cutting the price, not the precision
We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.
3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform
Digital transformation killed the "straight line" sales funnel, but lots of businesses act as if they missed the funeral.