Single Customer View - CDP Institute

With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.

What does good personalized customer experience (CX) look like?

The future is hard to predict, particularly when it comes to your customers' next purchase.

Consumers have spoken: Frictionless customer experience is table stakes for superior CX.

Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.

In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.

How big is the customer experience gap?

You've probably heard the news by now, the third-party cookie is on the way out.

Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.

It's time to focus on omnichannel journey orchestration instead of campaign management.

Complete buyer profiles at the account, buying center and contact level are critical.

We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.