How a CDP Can Drive Revenue for Hotels and Resorts By Lindsay Hansen, Ascent360March 15, 2024 Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
What is Clienteling? By Reda Maouhoub, Scal-eFebruary 16, 2024 Imagine walking into your favorite store and being greeted by name.
C-Suite Aligned, Visible and Primed for Growth By Sofia Gerrard, Reuters EventsJanuary 17, 2024 Customer engagement methods have undergone a radical transformation.
Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement By Klaasjan Tukker, Adobe Real-Time CDPJanuary 8, 2024 No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
The Grocers Guide to a Unified Customer View By Kathleen Holm, TCSOctober 19, 2023 In today's competitive landscape, grocers face a unique set of challenges.
Reach real people, not devices by using a CDP with identity resolution By Kate Jacobson, EpsilonOctober 16, 2023 What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?
Break down data silos with a new audience framework in Adobe Experience Platform and applications By Nina Caruso, Adobe Real-Time CDPOctober 5, 2023 Every business is looking to deliver exceptional customer experience.
Most CDPs Are Not Actually Platforms for Customer Data By Barry Padgett, AmperitySeptember 18, 2023 It's a strange truth that most CDPs are not actually platforms for customer data.
“State of Customer Experience & Service: Human, Connected & Quantified” Report Released by Reuters Events By Josh Wheeler, Reuters EventsAugust 24, 2023 Reuters Events has released a new report on the state of customer experience and service.
Personalization and Precision in the Age of AI By Sofia Gerrard, Reuters EventsAugust 17, 2023 Marketers must find ways to meaningfully connect with customers.
Five key CDP use cases for media companies in 2023 By James McDermott, LyticsJuly 24, 2023 More than almost any other industry, media companies are facing pressures for true insight into their customers.
Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse By Eric Dodds, RudderStackJuly 20, 2023 If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.