Data Centralization: The Key to a Reliable Golden Customer Record By Guus Rutten, GXMarch 21, 2025 Data is one of the most valuable assets for businesses.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2) By Luca Faber, GXMarch 14, 2025 In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1) By Luca Faber, GXMarch 7, 2025 Effective targeting is crucial for maximizing returns on analytics and advertising investments.
CDP Institute Round Tables February 2025 By David Raab, CDP InstituteMarch 3, 2025 CDP Institute Member Roundtable Notes for February 26, 2025
Optimizing Customer Journeys with Next Best Action Strategies By Guus Rutten, GXDecember 6, 2024 In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.
Siloed data and tech are obstructing a unified customer view By Amadeus Tunis, AcxiomNovember 4, 2024 Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.
From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World By Janet Jaiswal, BlueshiftSeptember 4, 2024 The foundations of marketing programs and strategies are shifting.
How to Build a 360-Degree View of Your Customer By Mary Vue, SyncariJuly 10, 2024 Gaining a deep understanding of customers is critical to every business success and operations.
Meta Ad Targeting Restrictions: CDPs are the solutions By Reda Maouhoub, Scal-eMay 24, 2024 The adjustments made by Meta to its ad targeting algorithms highlight the increasingly pivotal role of CDPs.
Hospitality Data Management Problems? Meet Your Solution By Lindsay Hansen, Ascent360March 22, 2024 Hospitality marketing teams come across many roadblocks in data management.
How a CDP Can Drive Revenue for Hotels and Resorts By Lindsay Hansen, Ascent360March 15, 2024 Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
What is Clienteling? By Reda Maouhoub, Scal-eFebruary 16, 2024 Imagine walking into your favorite store and being greeted by name.