Single Customer View - CDP Institute

We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.

Digital transformation killed the "straight line" sales funnel, but lots of businesses act as if they missed the funeral.

Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses.

COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are.

Today, many banks are united by a common challenge: managing the limitations of their legacy cores.

You may have heard the sky is falling.

There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.

Psst! Want to know the secret to being a market leader? Hint: It requires actually leading.

Has the power ever gone out in your home?

The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.

Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.

Customers are the heartbeat of every business.