Single Customer View - CDP Institute

Data is one of the most valuable assets for businesses.

In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.

Effective targeting is crucial for maximizing returns on analytics and advertising investments.

CDP Institute Member Roundtable Notes for February 26, 2025

In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.

Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.

The foundations of marketing programs and strategies are shifting.

Gaining a deep understanding of customers is critical to every business success and operations.

The adjustments made by Meta to its ad targeting algorithms highlight the increasingly pivotal role of CDPs.

Hospitality marketing teams come across many roadblocks in data management.

Hotels and resorts cater to a diverse range of guests with a diverse range of interests.

Imagine walking into your favorite store and being greeted by name.