How CPG Brands Can Master the Art of Decision-making With Connected Data By Kellie de Leon, Treasure DataMarch 20, 2023 Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform By Kellie de Leon, Treasure DataMarch 13, 2023 As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Data Decay: What, Why and How? By Alex Breya, LeadspaceFebruary 6, 2023 People and companies change every day.
Maximize your marketing impact with the new eCommerce Dashboard By Tomasz Stempski, SALESmanagoJanuary 16, 2023 eCommerce Dashboard aggregates data from eCommerce platforms.
What is the cost of poor quality data? By Lisa Zavetz, Twilio SegmentJanuary 12, 2023 Raise your hand if you’ve been personally victimized by bad data.
Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator By Tomasz Stempski, SALESmanagoJanuary 9, 2023 We assembled our leading eCommerce experts to completely redesign Workflow templates in our library.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve) By Lisa Zavet and Darcelle Pluviose, Twilio SegmentJanuary 5, 2023 Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity By Josh Wheeler, Reuters EventsDecember 15, 2022 In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
CDPs Are Building an “Easy-Button” for DMP Replacement By Matt Greitzer, ActableNovember 14, 2022 At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
How to assess your organization’s customer data maturity By Joey Colvin, mParticleSeptember 19, 2022 Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out By Marge Breya, LeadspaceJune 23, 2022 Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to choose the best solution for your email communication via CDP? By Alex Kachalov, UniOneJune 20, 2022 No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.