CDP Institute Round Tables February 2025
CDP Institute Member Roundtable Notes for February 26, 2025
Blog
Articles Tagged 'Management methods'
First Party Data Strategy
The topic of first party data strategy is increasingly important to marketers.
What are customer data management platforms?
Have you ever wondered what’s the difference between the various types of systems that store customer data?
Unresolved Identities: The Silent Data Project Killer
If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.
Never Miss a Customer Moment: Integrate a CDP and Multichannel Marketing Hub
Customers experience critical moments throughout their shopping journey.
How We Built RudderStack’s Real-Time Personalization Engine
As more companies fine-tune the customer journey, personalization has emerged as a crucial initiative.
Siloed data and tech are obstructing a unified customer view
Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.
Notes from CDP Institute October Roundtables
The CDP Institute organizes monthly online roundtable discussions for all community members.
CDPs and Customer Data Unification (CDP Best Practices)
Customer data unification is an important use of the customer data platform.
What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
How to Build a 360-Degree View of Your Customer
Gaining a deep understanding of customers is critical to every business success and operations.
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"