Why your AI for marketing won’t work By Joyce Gordon, AmperityFebruary 12, 2024 The hype around generative AI for marketing is at fever pitch.
Transformative, Optimized and Future-focused By Sofia Gerrard, Reuters EventsFebruary 7, 2024 Digital marketing is evolving rapidly, presenting both challenges and opportunities for brands.
Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API By Nina Caruso, Adobe Real-Time CDPNovember 30, 2023 It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.
Why Adobe and Acxiom, Are, Well…An Item By David Skinner, AcxiomNovember 16, 2023 One is among the world's most innovative software and digital marketing companies.
Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom By Melissa Metheny, AcxiomNovember 9, 2023 Whew! We're in the heart of the Autumn martech event season and my air-miles counter is spinning.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work By Barry Padgett, AmperityOctober 30, 2023 Tools are only as good as the data you feed them.
CDP vs. CRM, What’s the Difference? By Sam Malissa, AmperityOctober 23, 2023 The business technology ecosystem can be a confusing place.
Reach real people, not devices by using a CDP with identity resolution By Kate Jacobson, EpsilonOctober 16, 2023 What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?
Integrating CDPs, AI-driven Customer Analytics, and Loyalty Systems for Ultimate Customer Engagement By Kathleen Holm, TCSOctober 12, 2023 Combining CDPs, customer analytics, and loyalty systems stands out as a transformative strategy.
Data empowered is the new data-driven By Aparna Gray, LexerSeptember 21, 2023 "Data-driven decision-making" – a business strategy so powerful, it forever changed the way we work.
Identity resolution: Know who’s who before you say yoo-hoo By Sam Malissa, AmperitySeptember 4, 2023 Good companies care about their customers.
CRM or CDP: Which One Does Your Business Need? By Lindsay Hansen, Ascent360August 21, 2023 Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.