Management methods - CDP Institute

The topic of first party data strategy is increasingly important to marketers.

Have you ever wondered what’s the difference between the various types of systems that store customer data?

If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.

Customers experience critical moments throughout their shopping journey.

As more companies fine-tune the customer journey, personalization has emerged as a crucial initiative.

Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.

The CDP Institute organizes monthly online roundtable discussions for all community members.

Customer data unification is an important use of the customer data platform.

Brands have an opportunity to own their advertising data and processes for paid media.

Gaining a deep understanding of customers is critical to every business success and operations.

In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"

When it comes to customer engagement, acquisition, and loyalty, experience is the difference.