How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
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Articles Tagged 'Management methods'
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Data Decay: What, Why and How?
People and companies change every day.
Maximize your marketing impact with the new eCommerce Dashboard
eCommerce Dashboard aggregates data from eCommerce platforms.
What is the cost of poor quality data?
Raise your hand if you’ve been personally victimized by bad data.
Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator
We assembled our leading eCommerce experts to completely redesign Workflow templates in our library.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve)
Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity
In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
CDPs Are Building an “Easy-Button” for DMP Replacement
At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
How to assess your organization’s customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out
Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to choose the best solution for your email communication via CDP?
No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.