What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
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Articles Tagged 'Management methods'
How to Build a 360-Degree View of Your Customer
Gaining a deep understanding of customers is critical to every business success and operations.
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"
As cookies disappear, the need for data collaboration is here
When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Why your AI for marketing won’t work
The hype around generative AI for marketing is at fever pitch.
Transformative, Optimized and Future-focused
Digital marketing is evolving rapidly, presenting both challenges and opportunities for brands.
Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API
It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.
Why Adobe and Acxiom, Are, Well…An Item
One is among the world's most innovative software and digital marketing companies.
Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom
Whew! We're in the heart of the Autumn martech event season and my air-miles counter is spinning.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work
Tools are only as good as the data you feed them.
CDP vs. CRM, What’s the Difference?
The business technology ecosystem can be a confusing place.
Reach real people, not devices by using a CDP with identity resolution
What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?