CDP Best Practices for Better Customer Experiences By Jurgen Desmedt, NGDATAJuly 7, 2022 With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
Defining an insight-led personalization roadmap with mature customer data By Elke Swinnen, NGDATAMarch 10, 2022 Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.
How to let AI-driven CDPs empower marketing decisions instead of overpower By Geert Crombez, NGDATAMarch 3, 2022 Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!
How to deliver compelling messages for better customer engagement By Jurgen Desmedt, NGDATADecember 16, 2021 As credit card transactions are falling, banks are fighting to remain relevant to their customers.
Why brands can’t afford to not prioritize CX initiatives By Stephen DeFusco, NGDATADecember 9, 2021 92% would leave after just a few negative experiences with brands.
How relevant is omnichannel really? It’s about cutting the price, not the precision By Sébastien Wauters, NGDATADecember 2, 2021 We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.
Offer customers more personalized experiences whilst delivering the benefits of digital transformation By Jens Ponnet, NGDATANovember 25, 2021 In a post-pandemic world, core banking systems are in urgent need of updating and modernizing to cater for the 'new normal' expectations of customers.
How to drive real customer value through a mature data strategy By Kevin Shaver, NGDATANovember 18, 2021 Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses.
What it takes for CDPs to go from being a system of record to a system of intelligence By Kevin Shaver, NGDATANovember 11, 2021 The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years.
Creating a competitive advantage with a CDP: a guide for banks and telcos By Elke Swinnen, NGDATANovember 4, 2021 The pandemic has brought upon many digital-first innovations.
Overcome cross-sector challenges with specific use cases By Josh Johnson, NGDATAOctober 28, 2021 With 60% of customers expecting better digital experiences than before the Covid-19 pandemic, it's integral for companies to create customer journeys that count.
The power of AI when defining and targeting audiences By Jurgen Desmedt, NGDATAOctober 21, 2021 It's becoming increasingly difficult for marketers to attract and retain customers - and businesses are suffering financially.