AI and CDPs (CDP Best Practices)
Artificial intelligence and customer data platforms are increasingly intertwined.
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Articles Tagged 'Artificial Intelligence'
Why data provenance standards are essential for modern marketing success
From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: "What’s our AI strategy?"
AmpAi: Four ways AI unlocks value
How can artificial intelligence actually help you with customer data and marketing?
Why your AI for marketing won’t work
The hype around generative AI for marketing is at fever pitch.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy
At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Making Gen AI work for marketing starts with another kind of AI
The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.