Customer Data Platform Examples of Innovative Use Cases By Emily Fineberg, CDP InstituteDecember 23, 2024 Customer data platform use cases span enterprise functions and industries.
Notes from CDP Institute November Roundtables By David Raab, CDP InstituteDecember 11, 2024 The CDP Institute organizes monthly online roundtable discussions for all community members.
Building the Data Foundation for AI By Soumyadeb Mitra, RudderStackDecember 9, 2024 Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
AI and CDPs (CDP Best Practices) By Emily Fineberg and David Raab, CDP InstituteOctober 23, 2024 Artificial intelligence and customer data platforms are increasingly intertwined.
Why data provenance standards are essential for modern marketing success By Kristina Podnar, Data & Trust AllianceJuly 24, 2024 From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role.
Practical steps to getting started with Gen AI for marketing By Joyce Gordon, AmperityMarch 27, 2024 A common question from every executive team these days: "What’s our AI strategy?"
AmpAi: Four ways AI unlocks value By Joyce Gordon, AmperityMarch 13, 2024 How can artificial intelligence actually help you with customer data and marketing?
Why your AI for marketing won’t work By Joyce Gordon, AmperityFebruary 12, 2024 The hype around generative AI for marketing is at fever pitch.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy By Derek Slager, AmperityDecember 18, 2023 At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Making Gen AI work for marketing starts with another kind of AI By Joyce Gordon, AmperityNovember 20, 2023 The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.