Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP By Dave Chinn, LexerSeptember 14, 2023 The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
The future of Generative AI is bright — and not as scary as you think By Drew Lanenga, LyticsJuly 10, 2023 We've all had our minds blown recently by artificial intelligence, and probably more than once.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve) By Lisa Zavet and Darcelle Pluviose, Twilio SegmentJanuary 5, 2023 Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Spam traps: How not to get trapped? By Valeriia Dziubenko, UniOneDecember 19, 2022 When it comes to email and deliverability problems, the most common issue stems from senders' lists.
The Power of First Party Data in Ads By Craig Schinn, ActableNovember 21, 2022 I'm often shocked at how brands struggle to use first party data effectively.
Disrupting the Future of Marketing in Africa By Osazee Oghide, Uchenna Uzo, and Elo Umeh, TerragonJuly 11, 2022 Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
Personalized Customer Experience Means Going Beyond the Surface By Eric Wendt, ActionIQJune 16, 2022 What does good personalized customer experience (CX) look like?
How to identify products for replenishment campaigns built in a CDP By Conner Jones, LexerJune 13, 2022 The future is hard to predict, particularly when it comes to your customers' next purchase.
Brands Must Recognize the Customer Experience Gap to Close it By Eric Wendt, ActionIQMarch 17, 2022 How big is the customer experience gap?
Improve data quality with mParticle’s data planning infrastructure By Joey Colvin, mParticleDecember 20, 2021 We're living in a data-driven economy.
How to Take Back Control of Your CX in a Post-Cookie World By Florian Delval, ActionIQOctober 11, 2021 You may have heard the sky is falling.
Cookies are Crumbling: Why it’s time to prioritize first-party data and how businesses can prepare By Johan Martens, NGDATAOctober 7, 2021 Conversations around data privacy have been growing louder in recent years.