Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP
The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
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Articles Tagged 'Analytics'
The future of Generative AI is bright — and not as scary as you think
We've all had our minds blown recently by artificial intelligence, and probably more than once.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve)
Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Spam traps: How not to get trapped?
When it comes to email and deliverability problems, the most common issue stems from senders' lists.
The Power of First Party Data in Ads
I'm often shocked at how brands struggle to use first party data effectively.
Disrupting the Future of Marketing in Africa
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
Personalized Customer Experience Means Going Beyond the Surface
What does good personalized customer experience (CX) look like?
How to identify products for replenishment campaigns built in a CDP
The future is hard to predict, particularly when it comes to your customers' next purchase.
Brands Must Recognize the Customer Experience Gap to Close it
How big is the customer experience gap?
Improve data quality with mParticle’s data planning infrastructure
We're living in a data-driven economy.
How to Take Back Control of Your CX in a Post-Cookie World
You may have heard the sky is falling.
Cookies are Crumbling: Why it’s time to prioritize first-party data and how businesses can prepare
Conversations around data privacy have been growing louder in recent years.