Data Decay: What, Why and How?
People and companies change every day.
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Leadspace
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out
Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to Choose a B2B Customer Data Platform: Achieving Actionable Insights with CDP Decisioning
How do you analyze high-volume data to derive and prioritize those most actionable insights?
How to Choose a B2B Customer Data Platform: Better Segments, Better Activation, Better Decisions
In the last three blogs we discussed how to get your data together to fuel great buyer profiles.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification
In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions
As we all know, buying signals come in many shapes and from many sources.
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions
Complete buyer profiles at the account, buying center and contact level are critical.
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting
There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.