The death of third-party cookies – long live first-party data By Stefan Lavén, Data TalksJune 17, 2021 What's all the crumble?
How to use Social Sentiment to boost your Marketing and Product development [use case] By Dionysios Zelios, Data TalksNovember 9, 2020 When was the last time that you received customer feedback?
How to choose the best Customer Data Platform – the ultimate guide By Dionysios Zelios, Data TalksNovember 2, 2020 Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.
How entertainment businesses can find lookalikes on their best customers By Daniel Cedergren, Data TalksOctober 26, 2020 You're in the entertainment industry, right?
Do I need a CDP? + 3 use cases to get started By Dionysios Zelios, Data TalksOctober 19, 2020 87% of consumers want a more consistent customer experience.
Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution By Dionysios Zelios, Data TalksOctober 12, 2020 To build or not to build.
9 CDP Misconceptions Clarified By Dionysios Zelios, Data TalksOctober 5, 2020 Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion in 2020, a 30% increase over 2019.
5 benefits of a Customer Data Platform (CDP) that all marketers should know about By Maria Stenvinkel, Data TalksSeptember 28, 2020 Do you know what a Customer Data Platform (CDP) is?