Successful Marketing Campaigns Begin with Customer Data and Machine Learning
If you're a data scientist, you're familiar with the many processes data must go through before it can be used for machine learning models and analytics.
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Zylotech
The Revolutionary Role of AI in B2B Marketing
Over the years, I've had the opportunity to work with a number of companies that lie at the intersection of audiences, data, and technology.
Rightsize Your Martech Stack with These 4 Essentials
As of this writing, there are over 7,000 martech solutions available, compared with only 150 in 2011.
Leveraging Customer Analytics to Reduce Churn Rates and Grow Marketing ROI
Customer retention, often measured by churn rate (the percentage of existing customers who leave in a specified period of time), is the most important success factor/KPI for any business.
3 Tips for Achieving Customer Data Quality
You may have heard the expression, quality doesn't cost -- it pays.
How AI and Machine Learning Are Impacting B2B: 3 Great Use Cases for CDPs
An earlier Zyloblog post described the multiple benefits CDPs offer technology companies, benefits that go way beyond "just" the marketing function.
The CIO and CMO Are Natural Partners: Here’s Why
Different strengths are involved in the various C-suite roles, which accounts for different personalities in the CMO and CIO roles.
Self-Learning in Customer Analytics: A Primer
Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner.
4 Tips for CMOs Wanting to Build a Data-Driven Culture
All Chief Marketing Officers know that collecting data isn't enough.
Who Controls the Marketing Stack in 2019? The CIO or the CMO
The position of CIO is synonymous with taking charge of the technology in a business.
What’s Driving the Booming Demand for Customer Analytics
Forbes recently highlighted the top five B2B marketing trends for 2019.
Gearing Up for B2B Marketing in 2019
CIOs at successful B2B companies are planning for a 2019 marketing stack roadmap with a focus on #CustomerTech.