3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform
There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.
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Articles Tagged 'CDP Industry'
Oracle Unity Customer Data Platform redefines customer intelligence
Let's all repeat it together: The traditional "customer journey" is dead!
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
Glossary of CDP-Related Terms
Please comment to suggest changes or additions!
How to Measure the Impact of a Customer Data Platform (CDP)
According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.
How to choose the best Customer Data Platform – the ultimate guide
Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.
Do I need a CDP? + 3 use cases to get started
87% of consumers want a more consistent customer experience.
Twilio has acquired Segment. Why? And was it a good idea?
Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.
Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution
To build or not to build.
9 CDP Misconceptions Clarified
Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion in 2020, a 30% increase over 2019.
CDP Benefits and Tips to Optimize your CDP
Getting their martech stack right is the key that unlocks the door to untold opportunity and transformational customer experiences for data-driven marketers.
5 benefits of a Customer Data Platform (CDP) that all marketers should know about
Do you know what a Customer Data Platform (CDP) is?