Customer Data Platform Architecture
Descriptions of Customer Data Platform architecture nearly always start with some version of the "butterfly diagram."
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Articles Tagged 'CDP Industry'
Composable CDPs vs Packaged CDPs: A Primer
"What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.
Notes from August 2024 Round Tables
On August 22, the CDP Institute hosted a pair of roundtable discussions, one for APAC and one for US and Europe.
Mapping the Customer Data Platform Landscape
The Customer Data Platform (CDP) industry is experiencing rapid growth.
Are Composable CDPs Eating the CDP Industry’s Lunch?
There's no denying that Customer Data Platform industry growth has slowed in recent periods.
Notes from CDP Institute July 2024 Round Tables
On July 16, the CDP Institute hosted a roundtable discussion for industry vendors.
The Third Era of the CDP is Here
To turn customer data into business value, you need data quality and governance.
How a CDP Can Drive Revenue for Hotels and Resorts
Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform
There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.
Oracle Unity Customer Data Platform redefines customer intelligence
Let's all repeat it together: The traditional "customer journey" is dead!
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
Glossary of CDP-Related Terms
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