Encouraging Customer Loyalty – Making the First to Second Purchase
Research from National Express suggests that, on average, Britons book their next holiday just 37 days after returning home from their previous one.
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RedEye
Behavioural and Engagement Data Key to Success for Predictive Analytics
At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.
What to Consider Before Implementing Predictive Modelling
The database marketing arena has been hit with a lot of buzzwords in the past few years.
The Problem with, And a Solution to, Inaccurate Customer Data
How accurate is the customer data that you hold?
Mobile Customer Recognition – the Third Estate of Customer Identification
In preparation for a recent webinar on the growth of the Customer Data Platform I was struggling to fully articulate the value of one key part of it.
CDP & GDPR – A Match Made in Scrabble Heaven
There are already a number of different pieces of UK legislation that cover data protection and data security.