3 steps of marketing measurement: Design, collect and measure
To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.
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SAS
5 ways your digital analytics strategy is hindering your customer experience
These days, an ever-increasing number of customer interactions are taking place over digital channels.
Data Privacy Has a Day – And Companies Better Pay Attention
Data Privacy Day, occurring every January, is an international effort to raise awareness and promote data privacy and protection best practices.
Experience 2030: The Future of Customer Experience is… NOW!
Modern technology has upended the way brands and consumers engage.
If You Want Customer-Centricity, Dismantle Your Data Silos
It is not surprising that CDPs have rocketed to the top of many marketers' wish lists.