The Asian Financial Services Industry Needs a Customer Data Platform By Rahul Thomas Mathew, LemniskJuly 22, 2019 Customers in the financial services industry want personalized experiences.
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.
CDP Institute Workshops Set for January in Brussels, Amsterdam and Munich By David Raab, CDP InstituteDecember 12, 2018 The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.
Removing “Marketer-Managed” from the CDP Definition By David Raab, CDP InstituteAugust 7, 2018 Back in April 2017, I raised the question of changing the CDP Institute’s definition of CDP from “marketer-managed system” to “packaged software” or something similar.
Update on the CDP Vendor Comparison Report By David Raab, CDP InstituteMarch 11, 2018 The Vendor Comparison report was published nearly two weeks ago, so it's worth reporting a bit on its reception.
CDP Vendor Comparison is Here! By David Raab, CDP InstituteFebruary 26, 2018 The CDP Institute has released its long-promised vendor comparison report, capping a project we started last September.
Survey: Most CDP Institute Members Want General Information By David Raab, CDP InstituteDecember 26, 2017 It took three emails within 24 hours but enough members of the CDP Institute responded to our survey to provide useful results.
CDP Institute Marks Its First Anniversary By David Raab, CDP InstituteNovember 7, 2017 Last week marked the first anniversary of the CDP Institute, which officially launched on October 31, 2016.
First Ever Customer Data Platform Summit at Shop.org 2017 By Karen Wood, Acquia CDP (Formerly AgilOne)September 29, 2017 This week, AgilOne hosted our Customer Data Platform Summit – the first conference of its kind focused entirely on Customer Data Platforms (CDPs) and how enterprise B2C brands can benefit from them.
CDP Is The Core of Digital Transformation By Anand Thaker, IntelliphiJune 12, 2017 Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention.
Reflections on the CDP Industry Profile Report By David Raab, CDP InstituteJanuary 19, 2017 CDP Institute yesterday released its Industry Profile report, presenting core statistics including revenue, number of customers, funding, and employee counts.
Welcome to the CDP Institute Blog By David Raab, CDP InstituteNovember 22, 2016 Hi there. This is the first official post on the Customer Data Platform Institute blog, even though we launched the Institute three weeks ago.