CDP Institute - CDP Institute

Customers in the financial services industry want personalized experiences.

CDP Industry Confusion Doesn’t Invalidate CDP Industry

Technology analysts comment on the CDP industry all the time.

The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.

Back in April 2017, I raised the question of changing the CDP Institute’s definition of CDP from “marketer-managed system” to “packaged software” or something similar.

The Vendor Comparison report was published nearly two weeks ago, so it's worth reporting a bit on its reception.

CDP Vendor Comparison is Here!

The CDP Institute has released its long-promised vendor comparison report, capping a project we started last September.

It took three emails within 24 hours but enough members of the CDP Institute responded to our survey to provide useful results.

Last week marked the first anniversary of the CDP Institute, which officially launched on October 31, 2016.

This week, AgilOne hosted our Customer Data Platform Summit – the first conference of its kind focused entirely on Customer Data Platforms (CDPs) and how enterprise B2C brands can benefit from them.

Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention.

CDP Institute yesterday released its Industry Profile report, presenting core statistics including revenue, number of customers, funding, and employee counts.

Welcome to the CDP Institute Blog

Hi there. This is the first official post on the Customer Data Platform Institute blog, even though we launched the Institute three weeks ago.