ABM @ Scale: Meet Lattice Atlas By Chitrang Shah, Lattice EnginesAugust 15, 2018 This is part 2 of a 2 part blog series. In this post I describe how Lattice Atlas, our latest release, enables marketers to successfully scale their ABM programs.
ABM @ Scale: The Challenge By Nipul Chokshi, Lattice EnginesAugust 13, 2018 This is part 1 of a 2 part blog series. In this post, I explore the key reasons why marketers are challenged with scaling their ABM programs and how that hinders their ability to drive impact.
