Meta Ad Targeting Restrictions: CDPs are the solutions By Reda Maouhoub, Scal-eMay 24, 2024 The adjustments made by Meta to its ad targeting algorithms highlight the increasingly pivotal role of CDPs.
What is Clienteling? By Reda Maouhoub, Scal-eFebruary 16, 2024 Imagine walking into your favorite store and being greeted by name.