The Future of Customer Data Platforms Needs to be Vertical
Last year, especially towards the end, saw a lot of debates and discussions on Customer Data Platforms.
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The Asian Financial Services Industry Needs a Customer Data Platform
Customers in the financial services industry want personalized experiences.
How CDPs Can Bridge the Gap between Financial Marketers and Customers
As marketers, we constantly wear the hat of our customers to understand the motivation, buying behaviors, and rationale for making purchase decisions.
7 Use Cases of a Customer Data Platform for Financial Services Marketers
One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems.
CDP: The Data Foundation for FinServ Marketers
Effective marketing is all about understanding your customers: their needs, their behaviors, their relationship to your organization.