How to deliver compelling messages for better customer engagement
As credit card transactions are falling, banks are fighting to remain relevant to their customers.
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Articles Tagged 'Marketing'
4 strategies to reduce customer churn
Retail and ecommerce is more competitive than ever.
Making Mobile Offline Data in Africa, More Intelligent
Africa has a diverse population of 1.2bn people.
Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.
4 CDP-powered holiday marketing ideas
The holiday season is usually the most hectic sales period of the year and the one with the most significant impact on retail businesses.
How to identify gifter segments for targeted retail holiday campaigns
The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
3 Ways to Reduce Marketing Costs With Your Customer Data Platform
Ever taken a drive cross-country?
3 Ways to Increase Revenue With Your Customer Data Platform
Imagine you're planning a vacation.
Executing High Performance Marketing Strategies Using Data
The concept of Data-Driven Marketing has been touted as the future of Marketing.
The death of third-party cookies – long live first-party data
What's all the crumble?
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs
Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch.
Get a Unified View of Your Marketing
The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.