Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer By Kaitlin White, Adobe Real-Time CDPFebruary 26, 2024 As marketers navigate challenges, internal hurdles can complicate the ability to execute.
Why your AI for marketing won’t work By Joyce Gordon, AmperityFebruary 12, 2024 The hype around generative AI for marketing is at fever pitch.
Warning signs: Third-party cookie deprecation is already hurting your marketing By Peter Ibarra, AmperityJanuary 22, 2024 We've all been hearing about third-party cookie deprecation for a long time.
Making Gen AI work for marketing starts with another kind of AI By Joyce Gordon, AmperityNovember 20, 2023 The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP) By Matt Skinner, Adobe Real-Time CDPNovember 2, 2023 Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.
Do you need a Customer Data Platform alongside a robust Marketing Automation Platform? By Dave Chinn, LexerSeptember 28, 2023 Customer-centric businesses outperform competitors by a whopping 80%.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP By Dave Chinn, LexerSeptember 14, 2023 The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
Innovative, Optimized, Driving Growth By Sofia Gerrard, Reuters EventsJune 22, 2023 Marketers face immense pressure to continuously adapt.
State of Marketing 2023: Prepare for the Unpredictable By Sofia Gerrard, Reuters EventsJanuary 26, 2023 As consumers demand even more personalized experiences, brands are under pressure to show up in authentic and engaging ways.
Maximize your marketing impact with the new eCommerce Dashboard By Tomasz Stempski, SALESmanagoJanuary 16, 2023 eCommerce Dashboard aggregates data from eCommerce platforms.
Spam traps: How not to get trapped? By Valeriia Dziubenko, UniOneDecember 19, 2022 When it comes to email and deliverability problems, the most common issue stems from senders' lists.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity By Josh Wheeler, Reuters EventsDecember 15, 2022 In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.