State of Marketing 2023: Prepare for the Unpredictable
As consumers demand even more personalized experiences, brands are under pressure to show up in authentic and engaging ways.
Blog
Articles Tagged 'Marketing'
Maximize your marketing impact with the new eCommerce Dashboard
eCommerce Dashboard aggregates data from eCommerce platforms.
Spam traps: How not to get trapped?
When it comes to email and deliverability problems, the most common issue stems from senders' lists.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity
In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023
Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue
The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
CDPs Are Building an “Easy-Button” for DMP Replacement
At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
Disrupting the Future of Marketing in Africa
Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
WhatsApp Marketing: Reach Nigerians Where They Are Most Active
Remember Blackberry, ICQ and AOL?
How to choose the best solution for your email communication via CDP?
No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
How to identify products for replenishment campaigns built in a CDP
The future is hard to predict, particularly when it comes to your customers' next purchase.
How to let AI-driven CDPs empower marketing decisions instead of overpower
Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!