Building a Generative AI Workflow to Create More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive.
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Articles Tagged 'Marketing'
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes.
Six ways Marketing leaders can collaborate with Tech
Technology leaders want a strong Marketing partner.
Take your email marketing beyond opens and clicks with a CDP
Email has always been the ROI darling of Marketing Communications.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: "What’s our AI strategy?"
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer
As marketers navigate challenges, internal hurdles can complicate the ability to execute.
Why your AI for marketing won’t work
The hype around generative AI for marketing is at fever pitch.
Warning signs: Third-party cookie deprecation is already hurting your marketing
We've all been hearing about third-party cookie deprecation for a long time.
Making Gen AI work for marketing starts with another kind of AI
The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP)
Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.
Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
Customer-centric businesses outperform competitors by a whopping 80%.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP
The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.