WhatsApp Marketing: Reach Nigerians Where They Are Most Active By Misan Arenyeka, TerragonJune 27, 2022 Remember Blackberry, ICQ and AOL?
How to choose the best solution for your email communication via CDP? By Alex Kachalov, UniOneJune 20, 2022 No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
How to identify products for replenishment campaigns built in a CDP By Conner Jones, LexerJune 13, 2022 The future is hard to predict, particularly when it comes to your customers' next purchase.
How to let AI-driven CDPs empower marketing decisions instead of overpower By Geert Crombez, NGDATAMarch 3, 2022 Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!
4 Strategies for Driving Repeat Customers By Conner Jones, LexerFebruary 14, 2022 No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.
How to deliver compelling messages for better customer engagement By Jurgen Desmedt, NGDATADecember 16, 2021 As credit card transactions are falling, banks are fighting to remain relevant to their customers.
4 strategies to reduce customer churn By Abby Borden, LexerDecember 6, 2021 Retail and ecommerce is more competitive than ever.
Making Mobile Offline Data in Africa, More Intelligent By Augustine Chidiebere, TerragonNovember 15, 2021 Africa has a diverse population of 1.2bn people.
Conversions Marketing: Turning your “Prospects” into “Brand Loyalists” By Vinson Asekhamhe, TerragonSeptember 23, 2021 The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.
4 CDP-powered holiday marketing ideas By Abby Borden, LexerSeptember 16, 2021 The holiday season is usually the most hectic sales period of the year and the one with the most significant impact on retail businesses.
How to identify gifter segments for targeted retail holiday campaigns By Elizabeth Burnam, LexerAugust 23, 2021 The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
3 Ways to Reduce Marketing Costs With Your Customer Data Platform By Eric Wendt, ActionIQJuly 26, 2021 Ever taken a drive cross-country?