UK Marketers Prioritise Balancing AI’s Efficiency with Brand Authenticity
CMOs face the challenge of navigating a complex and ever-changing martech landscape.
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Articles Tagged 'Marketing'
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2)
In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Where marketing campaigns go wrong
Launching a new campaign is an exciting time.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1)
Effective targeting is crucial for maximizing returns on analytics and advertising investments.
The next wave of MarTech: AI Decisioning
Marketing personalization has evolved dramatically over the past decade.
Customer Data Platform Examples of Innovative Use Cases
Customer data platform use cases span enterprise functions and industries.
Maximizing Email Marketing with a CDP
In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming indispensable tools.
Building the Data Foundation for AI
Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
Optimizing Customer Journeys with Next Best Action Strategies
In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.
Never Miss a Customer Moment: Integrate a CDP and Multichannel Marketing Hub
Customers experience critical moments throughout their shopping journey.
Building a Generative AI Workflow to Create More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive.
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes.