State of Marketing 2023: Prepare for the Unpredictable By Sofia Gerrard, Reuters EventsJanuary 26, 2023 As consumers demand even more personalized experiences, brands are under pressure to show up in authentic and engaging ways.
Maximize your marketing impact with the new eCommerce Dashboard By Tomasz Stempski, SALESmanagoJanuary 16, 2023 eCommerce Dashboard aggregates data from eCommerce platforms.
Spam traps: How not to get trapped? By Valeriia Dziubenko, UniOneDecember 19, 2022 When it comes to email and deliverability problems, the most common issue stems from senders' lists.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity By Josh Wheeler, Reuters EventsDecember 15, 2022 In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023 By Sofia Gerrard, Reuters EventsDecember 1, 2022 Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue By Valeriia Dziubenko, UniOneNovember 28, 2022 The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
CDPs Are Building an “Easy-Button” for DMP Replacement By Matt Greitzer, ActableNovember 14, 2022 At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
Disrupting the Future of Marketing in Africa By Osazee Oghide, Uchenna Uzo, and Elo Umeh, TerragonJuly 11, 2022 Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
WhatsApp Marketing: Reach Nigerians Where They Are Most Active By Misan Arenyeka, TerragonJune 27, 2022 Remember Blackberry, ICQ and AOL?
How to choose the best solution for your email communication via CDP? By Alex Kachalov, UniOneJune 20, 2022 No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
How to identify products for replenishment campaigns built in a CDP By Conner Jones, LexerJune 13, 2022 The future is hard to predict, particularly when it comes to your customers' next purchase.
How to let AI-driven CDPs empower marketing decisions instead of overpower By Geert Crombez, NGDATAMarch 3, 2022 Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!