Customer Data Platform Examples of Innovative Use Cases
Customer data platform use cases span enterprise functions and industries.
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Articles Tagged 'Marketing'
Maximizing Email Marketing with a CDP
In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming indispensable tools.
Building the Data Foundation for AI
Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
Optimizing Customer Journeys with Next Best Action Strategies
In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.
Never Miss a Customer Moment: Integrate a CDP and Multichannel Marketing Hub
Customers experience critical moments throughout their shopping journey.
Building a Generative AI Workflow to Create More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive.
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes.
Six ways Marketing leaders can collaborate with Tech
Technology leaders want a strong Marketing partner.
Take your email marketing beyond opens and clicks with a CDP
Email has always been the ROI darling of Marketing Communications.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: "What’s our AI strategy?"
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer
As marketers navigate challenges, internal hurdles can complicate the ability to execute.
Why your AI for marketing won’t work
The hype around generative AI for marketing is at fever pitch.