The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
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Articles Tagged 'CDP Planning'
Is your CDP real-time?
Not all CDPs are created equal.
3 Steps To Get Buy-In For Your CDP Project
If you're reading this, it's likely you're familiar with the value a customer data platform can bring.
Migration to Bloomreach: Pros and Cons – Customer’s Experience
It's no secret that the more you know about your customers, the more income you can earn.
Delivering on the promise of a CDP, what it really takes
To unlock the real ROI of a CDP takes focus in 6 key areas.
The Benefits of Having a CDP For Your Business
A Customer Data Platform can provide you with much-needed insight and add value to your business.
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out
Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
Defining an insight-led personalization roadmap with mature customer data
Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.
7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce
Companies' carbon footprints have become an increasingly important issue to customers.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions
As we all know, buying signals come in many shapes and from many sources.
How Enterprise Brands Can Simplify the CDP Market
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds
Marketing Technology industry is moving so fast that marketers are struggling keep up.