Do you need a Customer Data Platform alongside a robust Marketing Automation Platform? By Dave Chinn, LexerSeptember 28, 2023 Customer-centric businesses outperform competitors by a whopping 80%.
CRM or CDP: Which One Does Your Business Need? By Lindsay Hansen, Ascent360August 21, 2023 Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.
How CDPs Enable the Democratization of Data By Jill Grozalsky Roberson, VelirAugust 10, 2023 When it comes to marketing and the customer experience, the mandate has been consistent.
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach By Jeff Seacrist, LyticsAugust 7, 2023 Today, expert estimates show that more than 80% of business intelligence efforts fail.
The future of Generative AI is bright — and not as scary as you think By Drew Lanenga, LyticsJuly 10, 2023 We've all had our minds blown recently by artificial intelligence, and probably more than once.
Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles By Denise Castillo, LyticsJune 26, 2023 A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric By Jascha Kaykas-Wolff, LyticsJune 12, 2023 Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
The Urgent Need for Better Data Quality in CDPs: How Anomaly Detection Can Help By Darren Rankine, Transparent PartnersMay 4, 2023 Over the past several years, Transparent Partners have helped clients evaluate and select CDPs to meet their needs.
It’s Time for the Headless CDP By Soumyadeb Mitra and Eric Dodds, RudderStackApril 6, 2023 Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
The Future of Customer Data Platforms: Unbundling the Right Way By Soumyadeb Mitra, RudderStackMarch 30, 2023 To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
The Benefits of Buying a Customer Data Platform By Kellie de Leon, Treasure DataMarch 13, 2023 As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Is your CDP real-time? By Darren Rankine, Transparent PartnersFebruary 2, 2023 Not all CDPs are created equal.