Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
Customer-centric businesses outperform competitors by a whopping 80%.
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Articles Tagged 'CDP Planning'
CRM or CDP: Which One Does Your Business Need?
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.
How CDPs Enable the Democratization of Data
When it comes to marketing and the customer experience, the mandate has been consistent.
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach
Today, expert estimates show that more than 80% of business intelligence efforts fail.
The future of Generative AI is bright — and not as scary as you think
We've all had our minds blown recently by artificial intelligence, and probably more than once.
Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles
A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
The Urgent Need for Better Data Quality in CDPs: How Anomaly Detection Can Help
Over the past several years, Transparent Partners have helped clients evaluate and select CDPs to meet their needs.
It’s Time for the Headless CDP
Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Is your CDP real-time?
Not all CDPs are created equal.