Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"
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Adobe Real-Time CDP
As cookies disappear, the need for data collaboration is here
When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Why data quality is the key to success with your customer data platform
Data quality is the foundation of any successful customer data platform (CDP).
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer
As marketers navigate challenges, internal hurdles can complicate the ability to execute.
New tools for marketers in Adobe Real-Time CDP unlock efficiency and scaled audience engagement
Marketers today are looking for new ways to improve customer experiences.
Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement
No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API
It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP)
Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.
Break down data silos with a new audience framework in Adobe Experience Platform and applications
Every business is looking to deliver exceptional customer experience.