Making Gen AI work for marketing starts with another kind of AI
The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
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Amperity
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work
Tools are only as good as the data you feed them.
CDP vs. CRM, What’s the Difference?
The business technology ecosystem can be a confusing place.
Most CDPs Are Not Actually Platforms for Customer Data
It's a strange truth that most CDPs are not actually platforms for customer data.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0
It's become crucial for brands to adopt privacy conscious technology.
Identity resolution: Know who’s who before you say yoo-hoo
Good companies care about their customers.
The Four Horsemen of Data Deprecation and the New Era of Advertising
There's a sweeping generational shift happening across the paid media and advertising space.
CDP & CRM: Turning Customer Data into Customer Service
Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.