Building a Generative AI Workflow to Create More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive.
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Amperity
What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
The Lakehouse CDP: Data Quality and Governance Without the Silos
Today Amperity is proud to announce updates that solve the persistent challenges of CDPs.
The Third Era of the CDP is Here
To turn customer data into business value, you need data quality and governance.
Why Open Sharing in the Lakehouse is the Future of Customer Data
For tech leaders whose job is to manage customer data infrastructure, I have good news.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: "What’s our AI strategy?"
AmpAi: Four ways AI unlocks value
How can artificial intelligence actually help you with customer data and marketing?
Why your AI for marketing won’t work
The hype around generative AI for marketing is at fever pitch.
Warning signs: Third-party cookie deprecation is already hurting your marketing
We've all been hearing about third-party cookie deprecation for a long time.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy
At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Making Gen AI work for marketing starts with another kind of AI
The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work
Tools are only as good as the data you feed them.