AmpAi: Four ways AI unlocks value By Joyce Gordon, AmperityMarch 13, 2024 How can artificial intelligence actually help you with customer data and marketing?
Why your AI for marketing won’t work By Joyce Gordon, AmperityFebruary 12, 2024 The hype around generative AI for marketing is at fever pitch.
Warning signs: Third-party cookie deprecation is already hurting your marketing By Peter Ibarra, AmperityJanuary 22, 2024 We've all been hearing about third-party cookie deprecation for a long time.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy By Derek Slager, AmperityDecember 18, 2023 At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Making Gen AI work for marketing starts with another kind of AI By Joyce Gordon, AmperityNovember 20, 2023 The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work By Barry Padgett, AmperityOctober 30, 2023 Tools are only as good as the data you feed them.
CDP vs. CRM, What’s the Difference? By Sam Malissa, AmperityOctober 23, 2023 The business technology ecosystem can be a confusing place.
Most CDPs Are Not Actually Platforms for Customer Data By Barry Padgett, AmperitySeptember 18, 2023 It's a strange truth that most CDPs are not actually platforms for customer data.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0 By Sam Malissa, AmperitySeptember 11, 2023 It's become crucial for brands to adopt privacy conscious technology.
Identity resolution: Know who’s who before you say yoo-hoo By Sam Malissa, AmperitySeptember 4, 2023 Good companies care about their customers.
The Four Horsemen of Data Deprecation and the New Era of Advertising By Sam Malissa, AmperityAugust 28, 2023 There's a sweeping generational shift happening across the paid media and advertising space.
CDP & CRM: Turning Customer Data into Customer Service By Sam Malissa, AmperityOctober 29, 2020 Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.