CDP vs. CRM, What’s the Difference? By Sam Malissa, AmperityOctober 23, 2023 The business technology ecosystem can be a confusing place.
Most CDPs Are Not Actually Platforms for Customer Data By Barry Padgett, AmperitySeptember 18, 2023 It's a strange truth that most CDPs are not actually platforms for customer data.
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach By Jeff Seacrist, LyticsAugust 7, 2023 Today, expert estimates show that more than 80% of business intelligence efforts fail.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric By Jascha Kaykas-Wolff, LyticsJune 12, 2023 Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
It’s Time for the Headless CDP By Soumyadeb Mitra and Eric Dodds, RudderStackApril 6, 2023 Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
The Future of Customer Data Platforms: To Bundle or Not to Bundle? By Soumyadeb Mitra, RudderStackMarch 23, 2023 Bundling vs. unbundling set the data world ablaze in February.
The Evolving CDP Landscape By Darren Rankine, Transparent PartnersFebruary 20, 2023 The CDP landscape has always been a complicated space, and it is getting even messier.
The Benefits of Having a CDP For Your Business By Emily Lumbard, Business Show MediaOctober 13, 2022 A Customer Data Platform can provide you with much-needed insight and add value to your business.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification By Marge Breya, LeadspaceMarch 24, 2022 In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions By Marge Breya, LeadspaceJanuary 31, 2022 Complete buyer profiles at the account, buying center and contact level are critical.
3 Reasons why Retailers should invest in a CDP to improve enterprise-wide ROI leading to better payoffs By Sachin Dev T, AlgonomyJanuary 27, 2022 Globally, customer-centricity has become one of the cornerstones of the retail industry transformation.
How Enterprise Brands Can Simplify the CDP Market By Eric Wendt, ActionIQJanuary 24, 2022 Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.