How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification
In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
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Articles Tagged 'Classifying CDPs'
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions
Complete buyer profiles at the account, buying center and contact level are critical.
3 Reasons why Retailers should invest in a CDP to improve enterprise-wide ROI leading to better payoffs
Globally, customer-centricity has become one of the cornerstones of the retail industry transformation.
How Enterprise Brands Can Simplify the CDP Market
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds
Marketing Technology industry is moving so fast that marketers are struggling keep up.
There Are 5 Stages Of Customer Data Maturity. Where Does Your Business Stand?
When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go.
CDP Periodic Table
Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
Key Questions to Ask When Evaluating an Enterprise CDP
The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting
There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.
AgilOne Welcomes Adobe and Salesforce to the CDP Party
This week we saw interesting and exciting announcements from Adobe and Salesforce.
What’s Missing from Salesforce Customer Data Platform?
After Salesforce denounced the need and longevity of CDPs, they're announcing one of their own.
CDP Industry Confusion Doesn’t Invalidate CDP Industry
Technology analysts comment on the CDP industry all the time.