The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.
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Articles Tagged 'Classifying CDPs'
The Evolving CDP Landscape
The CDP landscape has always been a complicated space, and it is getting even messier.
The Benefits of Having a CDP For Your Business
A Customer Data Platform can provide you with much-needed insight and add value to your business.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification
In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions
Complete buyer profiles at the account, buying center and contact level are critical.
3 Reasons why Retailers should invest in a CDP to improve enterprise-wide ROI leading to better payoffs
Globally, customer-centricity has become one of the cornerstones of the retail industry transformation.
How Enterprise Brands Can Simplify the CDP Market
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds
Marketing Technology industry is moving so fast that marketers are struggling keep up.
There Are 5 Stages Of Customer Data Maturity. Where Does Your Business Stand?
When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go.
CDP Periodic Table
Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
Key Questions to Ask When Evaluating an Enterprise CDP
The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting
There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.