How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification By Marge Breya, LeadspaceMarch 24, 2022 In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions By Marge Breya, LeadspaceJanuary 31, 2022 Complete buyer profiles at the account, buying center and contact level are critical.
3 Reasons why Retailers should invest in a CDP to improve enterprise-wide ROI leading to better payoffs By Sachin Dev T, AlgonomyJanuary 27, 2022 Globally, customer-centricity has become one of the cornerstones of the retail industry transformation.
How Enterprise Brands Can Simplify the CDP Market By Eric Wendt, ActionIQJanuary 24, 2022 Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds By Smitha BV, AlgonomyJanuary 20, 2022 Marketing Technology industry is moving so fast that marketers are struggling keep up.
There Are 5 Stages Of Customer Data Maturity. Where Does Your Business Stand? By Katrien Van Hover, NGDATASeptember 30, 2021 When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go.
CDP Periodic Table By Brent Dreyer, DataEmJune 29, 2020 Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
Key Questions to Ask When Evaluating an Enterprise CDP By Steve Zisk, Redpoint GlobalNovember 18, 2019 The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting By Doug Bewsher, LeadspaceSeptember 9, 2019 There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.
AgilOne Welcomes Adobe and Salesforce to the CDP Party By Gangadhar Konduri, Acquia CDP (Formerly AgilOne)April 4, 2019 This week we saw interesting and exciting announcements from Adobe and Salesforce.
What’s Missing from Salesforce Customer Data Platform? By John Hurley, RadiusMarch 28, 2019 After Salesforce denounced the need and longevity of CDPs, they're announcing one of their own.
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.