New Study Finds Data Key to Unlocking Superior Customer Experience By Tom Treanor, Treasure DataSeptember 17, 2020 I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.
AI-powered, personalised omnichannel experience is the future of customer experience By Jasmine Kees, Incite GroupSeptember 13, 2019 Customer service executives are alive to tech opportunities rating AI, personalisation and omnichannel capabilities as key to transformation in the future.
Interpreting Customer’s Loyalty: There’s Definitely a Logic to Human Behavior By Maya Shaanan, OptimoveJune 8, 2018 The world of retail shopping is changing rapidly and with it the level of loyalty of your customers.
Survey: Most CDP Institute Members Want General Information By David Raab, CDP InstituteDecember 26, 2017 It took three emails within 24 hours but enough members of the CDP Institute responded to our survey to provide useful results.
Foreign Exposure: Reaching the Unreachable Customers By Moshe Dimri, OptimoveNovember 16, 2017 The countless ways the world has changed over recent years totally modified customers' habits, making them very hard to influence.
What is the Business Value of Connected Data? By Carol Wolicki, Redpoint GlobalAugust 21, 2017 The concept of "connected data" is a simple one.
Forget Skilling Up – Marketing Technology Needs to Come Back Down to Earth By Anthony Botibol, Upland BlueVennJanuary 9, 2017 Over the last few years, many marketers have noticed a transitional change in their roles.
Do Marketers Really Need a Single Customer View? By David Raab, CDP InstituteJanuary 5, 2017 The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.
Research Roundup: New Surveys Shed Light on Customer Data Platforms By David Raab, CDP InstituteDecember 12, 2016 Several recent surveys touch on Customer Data Platform issues.