Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
Customer-centric businesses outperform competitors by a whopping 80%.
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Data empowered is the new data-driven
"Data-driven decision-making" – a business strategy so powerful, it forever changed the way we work.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP
The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
How to identify products for replenishment campaigns built in a CDP
The future is hard to predict, particularly when it comes to your customers' next purchase.
4 reasons why you should start using customer profiles to enhance experiences
Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.
Everything you need to know about the crumbling third-party cookie
You've probably heard the news by now, the third-party cookie is on the way out.
4 Strategies for Driving Repeat Customers
No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.
4 strategies to reduce customer churn
Retail and ecommerce is more competitive than ever.
How CDPs help you address consumer privacy concerns about internet marketing
Google and Apple recently announced new consumer privacy policies to end the use of third-party cookies.
4 CDP-powered holiday marketing ideas
The holiday season is usually the most hectic sales period of the year and the one with the most significant impact on retail businesses.
How to identify gifter segments for targeted retail holiday campaigns
The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation
One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"