State of the Marketing Stack: Thriving in a Data-Driven World
Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives.
Blog
Simon Data
A Principled Approach to Digital Transformation for the Modern CMO
Effective corporate marketing can no longer be built on branding and content alone.
Does Your Data Strategy Cover the Proper Angles?
There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.
Data Privacy Legislation Isn’t Going Away, Here’s What That Means
According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.
Get a Unified View of Your Marketing
The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.
Customer Behavior is Changing. Are You Paying Attention?
Have customer behaviors and preferences remained static over the past year?
Twilio has acquired Segment. Why? And was it a good idea?
Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.
Building a Modern Marketing Organization
How an integrated marketing team can drive transformation
Three Big Barriers to Scaling Personalization
Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add "a personal touch."
Why You’re in Desperate Need of a CDP
What makes a marketing campaign effective? Personalization.