CDP Institute

Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers

By Amit Levkovich, OptimoveJune 7, 2019

Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.

The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data

By Shai Frank, OptimoveMay 30, 2019

Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.

The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps

By Rony Vexelman, OptimoveApril 8, 2019

In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.

Give your Customers the Chance to Fine-Tune their Preferences

By Eilon Morgenstern, OptimoveMarch 20, 2019

Your customers want more control.

Enhancing Your Customers’ Shopping Experience

By Hadas Tamir, OptimoveJanuary 17, 2019

Every holiday season causes the increased need to better identify and treat your shoppers.

Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better

By Chen Ofir, OptimoveNovember 27, 2018

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.

Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable

By Jonathan Inbar, OptimoveOctober 26, 2018

Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?

5 Top Quality Tips to Transcend Your Welcome Email Stream

By Shefa Weinstein, OptimoveOctober 9, 2018

As I continue with my Top 5 Tips For articles, I thought, what better topic to kick off the series than the Welcome Stream.

5 First-Rate Email Tips to Deepen the Relationship With Your Customers

By Shefa Weinstein, OptimoveOctober 2, 2018

When Optimove acquired DynamicMail (the company I worked for), I was super excited.

What Does a 360° Customer View Really Mean?

By Hadas Tamir, OptimoveAugust 9, 2018

Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer.

Foreign Exposure: Reaching the Unreachable Customers

By Moshe Demri, OptimoveJuly 23, 2018

The countless ways the world has changed over recent years has totally modified customers' habits, making them very hard to influence.

A Touch on The Creative Side: Why It’s Too Soon to Fear AI Capabilities

By Pini Yakuel, OptimoveJuly 5, 2018

In one of his last public appearances, Prof. Stephen Hawking expressed real fear that AI improvements will lead to world chaos.