Why data provenance standards are essential for modern marketing success By Kristina Podnar, Data & Trust AllianceJuly 24, 2024 From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role.
Six ways Marketing leaders can collaborate with Tech By Roy Wollen, Hansa Marketing ServicesJune 21, 2024 Technology leaders want a strong Marketing partner.
The Lakehouse CDP: Data Quality and Governance Without the Silos By Derek Slager, AmperityJune 12, 2024 Today Amperity is proud to announce updates that solve the persistent challenges of CDPs.
Why Open Sharing in the Lakehouse is the Future of Customer Data By Caleb BenningfieldMay 29, 2024 For tech leaders whose job is to manage customer data infrastructure, I have good news.
Meta Ad Targeting Restrictions: CDPs are the solutions By Reda Maouhoub, Scal-eMay 24, 2024 The adjustments made by Meta to its ad targeting algorithms highlight the increasingly pivotal role of CDPs.
Scale advertising reach, ROI, and growth with Real-Time CDP Collaboration By Lory Mishra, Adobe Real-Time CDPMay 20, 2024 Marketers are left with few reliable signals to help them reach the right audiences.
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer By Matt Skinner, Adobe Real-Time CDPApril 5, 2024 In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"
As cookies disappear, the need for data collaboration is here By Anjul Bhambhri, Adobe Real-Time CDPMarch 29, 2024 When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Hospitality Data Management Problems? Meet Your Solution By Lindsay Hansen, Ascent360March 22, 2024 Hospitality marketing teams come across many roadblocks in data management.
AmpAi: Four ways AI unlocks value By Joyce Gordon, AmperityMarch 13, 2024 How can artificial intelligence actually help you with customer data and marketing?
Why data quality is the key to success with your customer data platform By Benedikt Wedenik, Adobe Real-Time CDPMarch 11, 2024 Data quality is the foundation of any successful customer data platform (CDP).
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer By Kaitlin White, Adobe Real-Time CDPFebruary 26, 2024 As marketers navigate challenges, internal hurdles can complicate the ability to execute.