Data Management - CDP Institute

The topic of first party data strategy is increasingly important to marketers.

Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.

If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.

As we head into 2025, the customer data platform (CDP) space is more dynamic—and more confusing—than ever.

Customer Data Platform benefits are many and varied.

Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.

If you want to create competitive advantage for your business with customer data, you need a solid data foundation.

Customer data unification is an important use of the customer data platform.

The foundations of marketing programs and strategies are shifting.

No organization is perfect.

Brands have an opportunity to own their advertising data and processes for paid media.

Selecting the right CDP is essential for optimizing your business operations and enhancing customer engagement.