The Future of Customer Data Platforms: Unbundling the Right Way By Soumyadeb Mitra, RudderStackMarch 30, 2023 To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
The Future of Customer Data Platforms: To Bundle or Not to Bundle? By Soumyadeb Mitra, RudderStackMarch 23, 2023 Bundling vs. unbundling set the data world ablaze in February.
How CPG Brands Can Master the Art of Decision-making With Connected Data By Kellie de Leon, Treasure DataMarch 20, 2023 Businesses face unpredictability constantly, and much of it out of their control.
Data Decay: What, Why and How? By Alex Breya, LeadspaceFebruary 6, 2023 People and companies change every day.
Is your CDP real-time? By Darren Rankine, Transparent PartnersFebruary 2, 2023 Not all CDPs are created equal.
Maximize your marketing impact with the new eCommerce Dashboard By Tomasz Stempski, SALESmanagoJanuary 16, 2023 eCommerce Dashboard aggregates data from eCommerce platforms.
What is the cost of poor quality data? By Lisa Zavetz, Twilio SegmentJanuary 12, 2023 Raise your hand if you’ve been personally victimized by bad data.
Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator By Tomasz Stempski, SALESmanagoJanuary 9, 2023 We assembled our leading eCommerce experts to completely redesign Workflow templates in our library.
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023 By Sofia Gerrard, Reuters EventsDecember 1, 2022 Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue By Valeriia Dziubenko, UniOneNovember 28, 2022 The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads By Craig Schinn, ActableNovember 21, 2022 I'm often shocked at how brands struggle to use first party data effectively.
How to assess your organization’s customer data maturity By Joey Colvin, mParticleSeptember 19, 2022 Successful personalization at scale requires intentional planning around customer data management, process, and tooling.