From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World
The foundations of marketing programs and strategies are shifting.
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Articles Tagged 'Data Management'
How to Lead a CDP Project
No organization is perfect.
What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
How to Choose the Right Customer Data Platform for Your Business
Selecting the right CDP is essential for optimizing your business operations and enhancing customer engagement.
Why data provenance standards are essential for modern marketing success
From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role.
Six ways Marketing leaders can collaborate with Tech
Technology leaders want a strong Marketing partner.
The Lakehouse CDP: Data Quality and Governance Without the Silos
Today Amperity is proud to announce updates that solve the persistent challenges of CDPs.
Why Open Sharing in the Lakehouse is the Future of Customer Data
For tech leaders whose job is to manage customer data infrastructure, I have good news.
Meta Ad Targeting Restrictions: CDPs are the solutions
The adjustments made by Meta to its ad targeting algorithms highlight the increasingly pivotal role of CDPs.
Scale advertising reach, ROI, and growth with Real-Time CDP Collaboration
Marketers are left with few reliable signals to help them reach the right audiences.
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"
As cookies disappear, the need for data collaboration is here
When it comes to customer engagement, acquisition, and loyalty, experience is the difference.