The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
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Articles Tagged 'Data Management'
The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.
How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
Data Decay: What, Why and How?
People and companies change every day.
Is your CDP real-time?
Not all CDPs are created equal.
Maximize your marketing impact with the new eCommerce Dashboard
eCommerce Dashboard aggregates data from eCommerce platforms.
What is the cost of poor quality data?
Raise your hand if you’ve been personally victimized by bad data.
Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator
We assembled our leading eCommerce experts to completely redesign Workflow templates in our library.
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023
Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue
The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads
I'm often shocked at how brands struggle to use first party data effectively.
How to assess your organization’s customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling.