CDP Institute Round Tables April 2025
CDP Institute Member Roundtable Notes for April 23, 2025
Blog
Articles Tagged 'Data Management'
CDP Institute Round Tables March 2025
CDP Institute Member Roundtable Notes for March 26 and 28, 2025
Data Centralization: The Key to a Reliable Golden Customer Record
Data is one of the most valuable assets for businesses.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2)
In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Where marketing campaigns go wrong
Launching a new campaign is an exciting time.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1)
Effective targeting is crucial for maximizing returns on analytics and advertising investments.
First Party Data Strategy
The topic of first party data strategy is increasingly important to marketers.
Building the Data Foundation for AI
Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
Unresolved Identities: The Silent Data Project Killer
If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.
CDP 2.0: Why Zero Waste Is Now
As we head into 2025, the customer data platform (CDP) space is more dynamic—and more confusing—than ever.
CDP Benefits (CDP Best Practices)
Customer Data Platform benefits are many and varied.
Siloed data and tech are obstructing a unified customer view
Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.