AmpAi: Four ways AI unlocks value By Joyce Gordon, AmperityMarch 13, 2024 How can artificial intelligence actually help you with customer data and marketing?
Why data quality is the key to success with your customer data platform By Benedikt Wedenik, Adobe Real-Time CDPMarch 11, 2024 Data quality is the foundation of any successful customer data platform (CDP).
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer By Kaitlin White, Adobe Real-Time CDPFebruary 26, 2024 As marketers navigate challenges, internal hurdles can complicate the ability to execute.
What is Clienteling? By Reda Maouhoub, Scal-eFebruary 16, 2024 Imagine walking into your favorite store and being greeted by name.
Transformative, Optimized and Future-focused By Sofia Gerrard, Reuters EventsFebruary 7, 2024 Digital marketing is evolving rapidly, presenting both challenges and opportunities for brands.
C-Suite Aligned, Visible and Primed for Growth By Sofia Gerrard, Reuters EventsJanuary 17, 2024 Customer engagement methods have undergone a radical transformation.
Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement By Klaasjan Tukker, Adobe Real-Time CDPJanuary 8, 2024 No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy By Derek Slager, AmperityDecember 18, 2023 At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API By Nina Caruso, Adobe Real-Time CDPNovember 30, 2023 It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.
Why Adobe and Acxiom, Are, Well…An Item By David Skinner, AcxiomNovember 16, 2023 One is among the world's most innovative software and digital marketing companies.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP) By Matt Skinner, Adobe Real-Time CDPNovember 2, 2023 Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work By Barry Padgett, AmperityOctober 30, 2023 Tools are only as good as the data you feed them.