CDP Institute Round Tables April 2025 By David Raab, CDP InstituteApril 30, 2025 CDP Institute Member Roundtable Notes for April 23, 2025
CDP Institute Round Tables March 2025 By David Raab, CDP InstituteMarch 31, 2025 CDP Institute Member Roundtable Notes for March 26 and 28, 2025
Data Centralization: The Key to a Reliable Golden Customer Record By Guus Rutten, GXMarch 21, 2025 Data is one of the most valuable assets for businesses.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 2) By Luca Faber, GXMarch 14, 2025 In last week's blog, we explored how look-alike modeling works and the essential factors that set it up for success.
Where marketing campaigns go wrong By Will Devlin, MessageGearsMarch 10, 2025 Launching a new campaign is an exciting time.
Look-alike Modeling: A Comprehensive Guide to Customer Acquisition (part 1) By Luca Faber, GXMarch 7, 2025 Effective targeting is crucial for maximizing returns on analytics and advertising investments.
First Party Data Strategy By Emily Fineberg, CDP InstituteDecember 18, 2024 The topic of first party data strategy is increasingly important to marketers.
Building the Data Foundation for AI By Soumyadeb Mitra, RudderStackDecember 9, 2024 Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
Unresolved Identities: The Silent Data Project Killer By Matt Kelliher-Gibson, RudderStackDecember 2, 2024 If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.
CDP 2.0: Why Zero Waste Is Now November 18, 2024 As we head into 2025, the customer data platform (CDP) space is more dynamic—and more confusing—than ever.
CDP Benefits (CDP Best Practices) By Emily Fineberg and David Raab, CDP InstituteNovember 6, 2024 Customer Data Platform benefits are many and varied.
Siloed data and tech are obstructing a unified customer view By Amadeus Tunis, AcxiomNovember 4, 2024 Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.