Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer By Matt Skinner, Adobe Real-Time CDPApril 5, 2024 In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"
As cookies disappear, the need for data collaboration is here By Anjul Bhambhri, Adobe Real-Time CDPMarch 29, 2024 When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Hospitality Data Management Problems? Meet Your Solution By Lindsay Hansen, Ascent360March 22, 2024 Hospitality marketing teams come across many roadblocks in data management.
AmpAi: Four ways AI unlocks value By Joyce Gordon, AmperityMarch 13, 2024 How can artificial intelligence actually help you with customer data and marketing?
Why data quality is the key to success with your customer data platform By Benedikt Wedenik, Adobe Real-Time CDPMarch 11, 2024 Data quality is the foundation of any successful customer data platform (CDP).
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer By Kaitlin White, Adobe Real-Time CDPFebruary 26, 2024 As marketers navigate challenges, internal hurdles can complicate the ability to execute.
What is Clienteling? By Reda Maouhoub, Scal-eFebruary 16, 2024 Imagine walking into your favorite store and being greeted by name.
Transformative, Optimized and Future-focused By Sofia Gerrard, Reuters EventsFebruary 7, 2024 Digital marketing is evolving rapidly, presenting both challenges and opportunities for brands.
C-Suite Aligned, Visible and Primed for Growth By Sofia Gerrard, Reuters EventsJanuary 17, 2024 Customer engagement methods have undergone a radical transformation.
Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement By Klaasjan Tukker, Adobe Real-Time CDPJanuary 8, 2024 No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy By Derek Slager, AmperityDecember 18, 2023 At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API By Nina Caruso, Adobe Real-Time CDPNovember 30, 2023 It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.