How Albertsons Improved CX With CDP-Powered Personalization
COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are.
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Articles Tagged 'Case Study'
How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data
As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience.
9 COVID-19 Campaign Examples and Learnings from Leading Insurance Brands
The pandemics and crises in the past have shown that the insurance sector has been more than prepared to take the brunt.
CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too
Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play?
What makes a game stay appealing, play after play after play?
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities
According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
PARCO Fights the “Retailpocalypse” with Omnichannel Personalization
"Data-driven company" is a title that many businesses covet.
How The Motley Fool found more high-value customers at a lower cost
If The Motley Fool's goal is to make the world smarter, happier, and richer, to do that, they need to scale.
The 360° Customer View – Dispel the Myth!
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.
Make Your Customer Data Platform a Corporate-Wide Asset
Three Rules to Keep You From Building Yet Another Customer Data Silo
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it's still relatively rare to see concrete examples of practical machine learning in action, much less driving real business outcomes.
How We Make Customer Support Seamless Using Treasure Data
The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer.