The Value of Customer Data: How Much Could It Be Worth?
In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.
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Treasure Data
How Retailers Can Maintain a Competitive Edge With Customer Data
There is a paradigm shift unfolding in retail.
Building a Privacy-focused Data Strategy
How consumers think about online privacy and sharing their data has matured and evolved over the last decade.
How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide
Marketing leaders are experiencing a glut of customer data.
New Study Finds Data Key to Unlocking Superior Customer Experience
I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier
Do you market B2B products or services?
5 Ways Marketers Get Better Results with Customer Data Platforms
If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?
The Omniscience Option: Next-best-action Recommendations that Work
What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?
5 Types of Ad Tech Marketers Need to Know
Digital advertising has reached new heights of complexity.
Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean?
Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.