The Value of Customer Data: How Much Could It Be Worth? By Jim Skeffington, Treasure DataJuly 6, 2023 In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.
How Retailers Can Maintain a Competitive Edge With Customer Data By Irene Sibaja, Treasure DataMay 8, 2023 There is a paradigm shift unfolding in retail.
Building a Privacy-focused Data Strategy By Jim Skeffington, Treasure DataMay 1, 2023 How consumers think about online privacy and sharing their data has matured and evolved over the last decade.
How CPG Brands Can Master the Art of Decision-making With Connected Data By Kellie de Leon, Treasure DataMarch 20, 2023 Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform By Kellie de Leon, Treasure DataMarch 13, 2023 As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide By Nick Kobayashi and Henry Li, Treasure DataSeptember 24, 2020 Marketing leaders are experiencing a glut of customer data.
New Study Finds Data Key to Unlocking Superior Customer Experience By Tom Treanor, Treasure DataSeptember 17, 2020 I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier By Amit Erande, Treasure DataSeptember 10, 2020 Do you market B2B products or services?
5 Ways Marketers Get Better Results with Customer Data Platforms By Christina Stubler, Treasure DataApril 30, 2020 If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?
The Omniscience Option: Next-best-action Recommendations that Work By Dilyan Kovachev, Treasure DataApril 23, 2020 What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?
5 Types of Ad Tech Marketers Need to Know By Henry Li, Treasure DataApril 16, 2020 Digital advertising has reached new heights of complexity.
Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean? By Tom Treanor, Treasure DataApril 9, 2020 Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.