How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
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Treasure Data
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide
Marketing leaders are experiencing a glut of customer data.
New Study Finds Data Key to Unlocking Superior Customer Experience
I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier
Do you market B2B products or services?
5 Ways Marketers Get Better Results with Customer Data Platforms
If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?
The Omniscience Option: Next-best-action Recommendations that Work
What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?
5 Types of Ad Tech Marketers Need to Know
Digital advertising has reached new heights of complexity.
Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean?
Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.
Sometimes, Bad Customer Data Is Worse than None
To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.
CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too
Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play?
What makes a game stay appealing, play after play after play?