Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP’s Key Differentiator By Michelle Tilton and Jason Ford, InfutorJune 22, 2020 "What should I be looking for in a CDP?"
Are digital marketers losing sight of the value in connecting online and offline identity data? By Dave Dague, InfutorAugust 1, 2019 It will come as no surprise to this group that the options for and use of Customer Data Platforms (CDP) are on the rise.