Customer Data Privacy and Security (CDP Best Practices) By Emily Fineberg and David Raab, CDP InstituteOctober 30, 2024 Customer data privacy and security are important uses of a CDP.
Notes from CDP Institute October Roundtables By David Raab, CDP InstituteOctober 28, 2024 The CDP Institute organizes monthly online roundtable discussions for all community members.
Scale advertising reach, ROI, and growth with Real-Time CDP Collaboration By Lory Mishra, Adobe Real-Time CDPMay 20, 2024 Marketers are left with few reliable signals to help them reach the right audiences.
Clean room and CDP: What’s the difference and why might you need both? By Kate Jacobson, EpsilonOctober 2, 2023 Marketers know that in the constantly changing world of the consumer, having the right tech stack is key.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0 By Sam Malissa, AmperitySeptember 11, 2023 It's become crucial for brands to adopt privacy conscious technology.
Identity resolution: Know who’s who before you say yoo-hoo By Sam Malissa, AmperitySeptember 4, 2023 Good companies care about their customers.
Data balkanization: The key to balancing global privacy and data residency requirements By James McDermott, LyticsAugust 14, 2023 Ensuring and maintaining data privacy is on every organization's priority list.
The power of customer data, analytics, and privacy-compliant personalization for financial services By James McDermott, LyticsJuly 31, 2023 Companies are under pressure to deliver more meaningfully personalized experiences.
For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud By Denise Castillo, LyticsJuly 3, 2023 Today's most successful businesses juggle a long list of priorities.
The top 5 data clean room use cases for marketers By Denise Castillo, LyticsJune 19, 2023 Your organization’s valuable data needs to be stored somewhere.
Building a Privacy-focused Data Strategy By Jim Skeffington, Treasure DataMay 1, 2023 How consumers think about online privacy and sharing their data has matured and evolved over the last decade.
Data Security and Privacy Are Now Vital to CX By Eric Wendt, ActionIQMay 12, 2022 Data security and privacy aren’t just essential to your data governance strategy.