Siloed data and tech are obstructing a unified customer view
Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.
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Acxiom
Why Adobe and Acxiom, Are, Well…An Item
One is among the world's most innovative software and digital marketing companies.
Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom
Whew! We're in the heart of the Autumn martech event season and my air-miles counter is spinning.
CDP Benefits and Tips to Optimize your CDP
Getting their martech stack right is the key that unlocks the door to untold opportunity and transformational customer experiences for data-driven marketers.