Data Privacy in 2022 – What You Need to Know By DJ Landreneau, TealiumFebruary 10, 2022 Data privacy in 2022 is at the forefront of our current wave of digital transformation.
Drive Smarter Experimentation and Personalization with Fully Integrated Data By Julie Graham, TealiumJanuary 10, 2019 When it comes to your experimentation program, your experiments are only as powerful as the data you use.
Building a Foundation for ML/AI Readiness – Part 1 By Catherine Ballantyne, TealiumJanuary 3, 2019 After a day of mountain biking in the Kosiosko Royal National Park in Australias Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a fellow cyclist.
Designing a Data Supply Chain for Data-As-A-Service By Julie Graham, TealiumDecember 18, 2018 Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty.
CDPs Aren’t Just For Marketers By Mike Anderson, TealiumDecember 11, 2018 There's still a common misconception that CDPs are just a marketing tool, but in reality, their scope extends much further than that.
CEO Jeff Lunsford Describes Long Term Guiding Principles By Matt Parisi, TealiumSeptember 4, 2018 Read below for part 1 of an ongoing interview series with leaders from Tealium describing how we approach today's data challenges.
How to Design Your Data Supply Chain for GDPR By Julie Graham, TealiumJuly 2, 2018 While the dawn of massive change approaches with GDPR, it's critical for brands to be transparent and ethical with the customer data they're handling.
What To Do When You Don’t Have A Data Layer By Ty Gavin, TealiumJune 25, 2018 Tag Management requires a little effort up front, but the returns are worth it.
The Data Layer: A Catalyst For Digital Transformation By Julie Graham, TealiumMay 23, 2018 Global heads of technology and marketing know that having access to high quality customer data is the key to making strategic business decisions.
Increasing Customer Engagement and Insight with Mobile Location Data By Julie Graham, TealiumMay 14, 2018 The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017.
6 Key Stages to Successful Data Orchestration By Jay Calavas, TealiumMay 2, 2018 The concept of Data Orchestration is a new one and has yet to clearly be defined to the industry.