Data balkanization: The key to balancing global privacy and data residency requirements
Ensuring and maintaining data privacy is on every organization's priority list.
Blog
Lytics
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach
Today, expert estimates show that more than 80% of business intelligence efforts fail.
The power of customer data, analytics, and privacy-compliant personalization for financial services
Companies are under pressure to deliver more meaningfully personalized experiences.
Five key CDP use cases for media companies in 2023
More than almost any other industry, media companies are facing pressures for true insight into their customers.
How Lytics CDP solves for the most common identity management challenges
As more consumers move online to interact with brands, more companies rely on technology to drive consumer engagement and product adoption.
The future of Generative AI is bright — and not as scary as you think
We've all had our minds blown recently by artificial intelligence, and probably more than once.
For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud
Today's most successful businesses juggle a long list of priorities.
Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles
A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.
The top 5 data clean room use cases for marketers
Your organization’s valuable data needs to be stored somewhere.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse
Data warehouses must represent a key component in a business' customer data architecture.
How The Motley Fool found more high-value customers at a lower cost
If The Motley Fool's goal is to make the world smarter, happier, and richer, to do that, they need to scale.