Personalized Customer Experience Means Going Beyond the Surface
What does good personalized customer experience (CX) look like?
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ActionIQ
Why Frictionless Customer Experience Requires Agility and Speed
Consumers have spoken: Frictionless customer experience is table stakes for superior CX.
Data Security and Privacy Are Now Vital to CX
Data security and privacy aren’t just essential to your data governance strategy.
Brands Must Recognize the Customer Experience Gap to Close it
How big is the customer experience gap?
Master Omnichannel Journey Orchestration, Not Campaign Management
It's time to focus on omnichannel journey orchestration instead of campaign management.
How Enterprise Brands Can Simplify the CDP Market
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
3 Ways B2B Brands Can Win in a Cookieless World
Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to B2B success.
How to Improve Customer Data Security & Privacy for a Cookieless World
With the impending loss of third-party cookies, the importance of customer data security and privacy is growing.
How to Combat the Death of Third-Party Cookies With First-Party Data Strategy
First-party data strategy has gone from nice to have to necessity in record time thanks to the death of third-party cookies.
3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform
Digital transformation killed the "straight line" sales funnel, but lots of businesses act as if they missed the funeral.
How Albertsons Improved CX With CDP-Powered Personalization
COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are.
How to Take Back Control of Your CX in a Post-Cookie World
You may have heard the sky is falling.