Third Party Data Is Not Dead Because of Customer Data Platforms. Here’s Why
Over the past few years, the industry buzz has been about the rise of Customer Data Platforms (CDPs) and how they've extended the value of first-party data.
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Webbula
How to Get Your Data Ready for Your Next CDP
There is no doubt that a big pain that marketers face is having to string together data from multiple sources to access prospect, customer, and product information.
Filling in the Missing Pieces: Data Appends
Every month about 3% of customer data becomes obsolete due to changing conditions.
Data Appends: Forward or in Reverse
If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one.