The Power of First Party Data in Ads By Craig Schinn, ActableNovember 21, 2022 I'm often shocked at how brands struggle to use first party data effectively.
CDPs Are Building an “Easy-Button” for DMP Replacement By Matt Greitzer, ActableNovember 14, 2022 At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
